After months of user testing and research, the most in-depth usability study on e-commerce search logic and design is ready.
Full access to the Search Usability study include both a 297-page report with 60 actionable guidelines, and a benchmark database with 3,000 UX performance scores and 1,600 implementation examples.
This research-based and pragmatic toolset will help you get the best possible on-site search experience and conversion rate.
This original usability study focuses on how users search on e-commerce websites. A group of users age 21-56 were recruited to test 19 leading e-commerce sites across 8 different verticals. Despite testing multi-million dollar sites, more than 700 search-specific usability issues arose during testing. All these issues have been analyzed and distilled into 60 guidelines on search usability.
From this research study you’ll learn exactly what users expect as they perform searches on e-commerce sites, what typically goes wrong in the process, why it goes wrong, and exactly what changes to make to avoid these issues. In short: how to design a high-performing search experience for your users. After all, if users can’t find what they are searching for, they can’t buy it from you.
While many of the 60 guidelines will be on search logic, more than half of the guidelines are simple design and interaction changes for the search field, autocomplete functionality, and the search results page, as these elements proved to have just as crucial an impact on the user’s ability to find what they were looking for.
Based on the findings from the research study we’ve benchmarked the search engine and interfaces of the top 50 grossing e-commerce sites in the US. This provides you with a comprehensive benchmark database with 191 pages reviewed, 1,100+ screenshots, and 1,600+ examples of the 60 search usability guidelines.
The benchmark database is fully integrated with the report and comes bundled as part of the purchase, providing you with 50 case studies from the top e-commerce sites, acting as examples and inspiration on how to implement each of the 60 guidelines in the report.
Furthermore the benchmark database provides a tool for you to review your own site (or your clients’) and compare it directly against the top e-commerce sites.
|eConsultancy E-Commerce Best Practice||Baymard Institute E-Commerce Search Usability||Forrester Site Search Technology|
|Pages:||99 pages||297 pages||17 pages|
|Guidelines:||-||60 guidelines||13 takeaways|
|Source:||Author’s thoughts||User testing||Comparative study|
|Benchmark:||No||Yes, 50 sites reviewed||No|
|Review tool:||No||Yes, interactive review tool||No|
|Refund:||No||Yes, 14 days full refund||Yes, 1 day refund|
Get instant access to the usability report and benchmark database for $200, and start improving your e-commerce search experience today at just $3.3 per actionable guideline.
Refund policy: We stand by our research and offer you a full 14 days “no questions asked” refund. If you’re not satisfied, simply e-mail us at firstname.lastname@example.org for a full refund.
The benchmark database has four components:
The report and Baymard Pro account are intended for internal use - for you and your team.
You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible to anyone outside it.
We trust our customers, so all reports we sell are unrestricted – this means that no DRM or other restrictive technologies are used.