On this page there’s 15 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 147 ‘Homepage & Category: Drop-Down Menu’ design examples.)
The screenshot was taken March 21, 2016 and depicts Rakuten’s Drop-Down Menu. In total, we’ve reviewed 36 of Rakuten’s design elements. To see them all, visit the full Rakuten UX case study.