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This is a usability benchmark of the homepage and category navigation of 100 top e-commerce sites. You’re currently navigating by page type (Drop-Down Menu). You can also navigate by case studies.

On this page there's 14 highlights (pro only) outlining what Bass Pro Shops are doing right and wrong. The screenshot was taken April 29, 2016 and depicts Bass Pro Shops' Drop-Down Menu.

In total, 5 of Bass Pro Shops' pages have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Bass Pro Shops case study.

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