You’re browsing the 2013 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the homepage and category navigation of 100 top e-commerce sites. You’re currently navigating by page type (Drop-Down Menu). You can also navigate by case studies.

On this page there's 8 highlights (pro only) outlining what Target are doing right and wrong. The screenshot was taken October 16, 2013 and depicts Target's Drop-Down Menu.

In total, 6 of Target's pages have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Target case study.

Close overlay