On this page there’s 8 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 171 ‘Homepage & Category: Drop-Down Menu’ design examples.)
The screenshot was taken November 14, 2013 and depicts Rakuten’s Drop-Down Menu. In total, we’ve reviewed 45 of Rakuten’s design elements. To see them all, visit the full Rakuten UX case study.