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CDW’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of CDW and 49 other sites. The overall performance of CDW is good.

It is especially a state of the art Category Taxonomy, Site-Wide Layout, and Intermediary Category Pages that helps CDW's category UX.

Rank: #10 of 50

Usability Score: 914

URL: cdw.com

Reviewer: Jamie Appleseed

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 914

Homepage

13 Guidelines · Score: 82.1

Guideline #1: Violated High · Score: -39.6
Guideline #2: Adhered High · Score: 28.3
Guideline #3: Adhered Low · Score: 14.2
Guideline #4: Adhered High · Score: 28.3
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Adhered Low · Score: 14.2
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered Low · Score: 8.5
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Violated Low · Score: -8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Neutral · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 302.9

“State of the Art” Performance
Guideline #14: Adhered High · Score: 39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Violated Low · Score: -19.8
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Adhered High · Score: 39.6
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Adhered High · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Adhered High · Score: 28.3
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Neutral · Score: 0.0
Guideline #26: Adhered High · Score: 22.6
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Main Navigation

16 Guidelines · Score: 178.4

Guideline #27: Neutral · Score: 0.0
Guideline #28: Adhered High · Score: 45.3
Guideline #29: Neutral · Score: 0.0
Guideline #30: Violated High · Score: -28.3
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Adhered High · Score: 34.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Violated High · Score: -22.6
Guideline #36: Violated High · Score: -28.3
Guideline #37: Adhered High · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Adhered High · Score: 22.6
Guideline #40: Violated Low · Score: -8.5
Guideline #41: Adhered High · Score: 17.0
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: 110.4

“State of the Art” Performance
Guideline #43: Adhered High · Score: 45.3
Guideline #44: Adhered High · Score: 39.6
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Violated High · Score: -28.3
Guideline #47: Adhered Low · Score: 14.2
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 39.6

Guideline #50: Adhered High · Score: 45.3
Guideline #51: Adhered Low · Score: 22.6
Guideline #52: Adhered Low · Score: 19.8
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Adhered Low · Score: 22.6
Guideline #55: Violated Low · Score: -22.6
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated High · Score: -28.3
Guideline #58: Violated High · Score: -34.0
Guideline #59: Adhered Low · Score: 14.2
Guideline #60: Adhered High · Score: 17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 147.2

“State of the Art” Performance
Guideline #63: Adhered High · Score: 28.3
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Violated High · Score: -28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered High · Score: 22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Issue Resolved · Score: 17.0
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Violated Low · Score: -5.7
Guideline #72: Adhered High · Score: 11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: 53.8

Guideline #73: Neutral · Score: 0.0
Guideline #74: Adhered Low · Score: 14.2
Guideline #75: Violated High · Score: -28.3
Guideline #76: Adhered High · Score: 28.3
Guideline #77: Adhered High · Score: 22.6
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of CDW adhered to 49 usability guidelines, violated 17, and scored neutral on 5 occasions, while a remaining 8 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall CDW ranks 10 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Electronics industry.

Poor
Acceptable
Good

1. Sony

“State of the Art” Performance

3. CDW

4. HP

5. Newegg

7. Dell

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