Page Types Overview

Checkout Account Selection

51 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 51 annotated “Checkout Account Selection” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

While most know having a “guest checkout” option is vital, our mobile usability testing reveals that having “guest checkout” is not enough. During testing of different mobile checkouts, 60% of users overlooked the guest checkout option solely due to the mobile design of the “Account Selection” step — causing a high degree of checkout abandonments, as users assumed no “guest checkout” option existed.

More ‘Checkout Account Selection’ Insights

  • Desktop Examples: Besides the mobile examples below, we also have 115+ desktop examples of Checkout Account Selection implementations.

  • Learn More: Besides exploring the 51 mobile “Account Selection” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.

  • Get Full Access: To see all of Baymard’s 297 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


Urban Outfitters (2020)

12 adhered 12 violated

Neiman Marcus (2020)

6 adhered 4 violated

Marks & Spencer (2020)

5 adhered 2 violated

Bass Pro Shops (2020)

4 adhered 4 violated

GAP (2020)

4 adhered 3 violated

Sears (2020)

4 adhered 2 violated

John Lewis (2020)

4 adhered 2 violated

Build.com (2020)

4 adhered 1 violated

Home Depot (2020)

4 adhered 1 violated

Nike (2020)

4 adhered 1 violated

Nordstrom (2020)

4 adhered 1 violated

Ann Taylor (2020)

3 adhered 1 violated

Microsoft (2020)

3 adhered 4 violated

Dell (2020)

3 adhered 2 violated

Victoria's Secret (2020)

3 adhered 4 violated

Rakuten (2020)

3 adhered 1 violated

J.C. Penney (2020)

3 adhered 2 violated

Foot Locker (2020)

3 adhered 3 violated

H&M (2020)

3 adhered 2 violated

Etsy (2020)

3 adhered 2 violated

Macy's (2020)

3 adhered 2 violated

L.L. Bean (2020)

3 adhered 2 violated

Musician's Friend (2020)

2 adhered 2 violated

Argos (2020)

2 adhered 4 violated

W.W. Grainger, Inc. (2020)

2 adhered 1 violated

Crate & Barrel (2020)

2 adhered 2 violated

REI (2020)

2 adhered 2 violated

Newegg (2020)

2 adhered 3 violated

Staples (2020)

2 adhered 2 violated

Zalando (2020)

2 adhered 1 violated

Walgreens (2020)

2 adhered 3 violated

Amazon (2020)

2 adhered 2 violated

Wayfair (2020)

2 adhered 2 violated

Costco (2020)

1 adhered 4 violated

Tesco (2020)

1 adhered 2 violated

HP (2020)

1 adhered 3 violated

Northern Tool (2020)

1 adhered 0 violated

Overstock (2020)

1 adhered 3 violated

Williams Sonoma (2020)

1 adhered 0 violated

Best Buy (2020)

1 adhered 1 violated

Target (2020)

1 adhered 3 violated

Sephora (2020)

1 adhered 1 violated

TigerDirect (2020)

0 adhered 1 violated

Walmart (2019)

3 adhered 2 violated

Debenhams (2019)

3 adhered 2 violated

Debenhams (2019)

2 adhered 0 violated

ASOS (2019)

2 adhered 9 violated

B&H Photo (2019)

1 adhered 1 violated

Apple (2019)

1 adhered 1 violated

ASOS (2019)

0 adhered 0 violated

ASOS (2019)

0 adhered 1 violated