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Mobile Web: Checkout Account Selection
73 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 73 annotated “Checkout Account Selection” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
While most know having a “guest checkout” option is vital, our mobile usability testing reveals that having “guest checkout” is not enough. During testing of different mobile checkouts, 60% of users overlooked the guest checkout option solely due to the mobile design of the “Account Selection” step — causing a high degree of checkout abandonments, as users assumed no “guest checkout” option existed.
More ‘Checkout Account Selection’ Insights
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Desktop Examples: Besides the mobile examples below, we also have 115+ desktop examples of Checkout Account Selection implementations.
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Learn More: Besides exploring the 73 mobile “Account Selection” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.
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Get Full Access: To see all of Baymard’s 351 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Ulta Beauty (2021)
19 adhered 15 violated
Thomann (2021)
16 adhered 15 violated
Dick's Sporting Goods (2021)
13 adhered 9 violated
Vitamin World (2021)
5 adhered 2 violated
Zooplus (2021)
4 adhered 2 violated
Sports Direct (2021)
4 adhered 3 violated
Shop Apotheke (2021)
4 adhered 2 violated
Fresh Direct (2021)
4 adhered 1 violated
Guitar Center (2021)
3 adhered 2 violated
Lego (2021)
3 adhered 2 violated
Smyths (2021)
3 adhered 1 violated
Ocado (2021)
3 adhered 3 violated
Chewy (2021)
2 adhered 3 violated
The Vitamin Shoppe (2021)
2 adhered 2 violated
Peapod (2021)
2 adhered 3 violated
Albertsons (2021)
2 adhered 4 violated
Verizon (2021)
1 adhered 1 violated
Vodafone UK (2021)
0 adhered 2 violated
Urban Outfitters (2020)
12 adhered 12 violated
Neiman Marcus (2020)
6 adhered 4 violated
Marks & Spencer (2020)
5 adhered 2 violated
Bass Pro Shops (2020)
4 adhered 4 violated
GAP (2020)
4 adhered 3 violated
Sears (2020)
4 adhered 2 violated
John Lewis (2020)
4 adhered 2 violated
Build.com (2020)
4 adhered 1 violated
Home Depot (2020)
4 adhered 1 violated
Nike (2020)
4 adhered 1 violated
Nordstrom (2020)
4 adhered 1 violated
Ann Taylor (2020)
3 adhered 1 violated
Microsoft (2020)
3 adhered 4 violated
Dell (2020)
3 adhered 2 violated
Victoria's Secret (2020)
3 adhered 4 violated
J.C. Penney (2020)
3 adhered 2 violated
Foot Locker (2020)
3 adhered 3 violated
H&M (2020)
3 adhered 2 violated
Etsy (2020)
3 adhered 2 violated
Macy's (2020)
3 adhered 2 violated
L.L. Bean (2020)
3 adhered 2 violated
Musician's Friend (2020)
2 adhered 2 violated
Argos (2020)
2 adhered 4 violated
W.W. Grainger, Inc. (2020)
2 adhered 1 violated
Rakuten (2020)
2 adhered 1 violated
Crate & Barrel (2020)
2 adhered 2 violated
REI (2020)
2 adhered 2 violated
Newegg (2020)
2 adhered 3 violated
Staples (2020)
2 adhered 2 violated
Zalando (2020)
2 adhered 1 violated
Walgreens (2020)
2 adhered 3 violated
Amazon (2020)
2 adhered 2 violated
Wayfair (2020)
2 adhered 2 violated
Cole-Parmer (2020)
1 adhered 1 violated
Thermofischer (2020)
1 adhered 1 violated
Costco (2020)
1 adhered 4 violated
Tesco (2020)
1 adhered 2 violated
HP (2020)
1 adhered 3 violated
Northern Tool (2020)
1 adhered 0 violated
Overstock (2020)
1 adhered 3 violated
Williams Sonoma (2020)
1 adhered 0 violated
Best Buy (2020)
1 adhered 1 violated
Target (2020)
1 adhered 3 violated
Sephora (2020)
1 adhered 1 violated
Arrow (2020)
0 adhered 1 violated
Berlin Packaging (2020)
0 adhered 1 violated
TigerDirect (2020)
0 adhered 1 violated
Walmart (2019)
3 adhered 2 violated
Debenhams (2019)
3 adhered 2 violated
Debenhams (2019)
2 adhered 0 violated
ASOS (2019)
2 adhered 9 violated
B&H Photo (2019)
1 adhered 1 violated
Apple (2019)
1 adhered 1 violated
ASOS (2019)
0 adhered 0 violated
ASOS (2019)
0 adhered 1 violated