Page Types Overview

Checkout Account Selection

49 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 49 annotated “Checkout Account Selection” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

While most know having a “guest checkout” option is vital, our mobile usability testing reveals that having “guest checkout” is not enough. During testing of different mobile checkouts, 60% of users overlooked the guest checkout option solely due to the mobile design of the “Account Selection” step — causing a high degree of checkout abandonments, as users assumed no “guest checkout” option existed.

More ‘Checkout Account Selection’ Insights

  • Besides these mobile checkout Account Selection examples we’ve also benchmarked the desktop versions; see the 51 desktop Account Selection examples.
  • Learn More: Besides exploring the 49 mobile “Account Selection” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.
  • Get Full Access: To see all of Baymard’s 246 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 49,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)

Urban Outfitters (2020)

12 adhered 12 violated

Neiman Marcus (2020)

6 adhered 4 violated

Marks & Spencer (2020)

5 adhered 2 violated

Bass Pro Shops (2020)

4 adhered 4 violated

GAP (2020)

4 adhered 3 violated

Sears (2020)

4 adhered 2 violated

Ann Taylor (2020)

3 adhered 1 violated

Microsoft (2020)

3 adhered 4 violated

Dell (2020)

3 adhered 2 violated

Victoria's Secret (2020)

3 adhered 4 violated

Rakuten (2020)

3 adhered 1 violated

Foot Locker (2020)

3 adhered 2 violated

Musician's Friend (2020)

2 adhered 2 violated

Argos (2020)

2 adhered 4 violated

W.W. Grainger, Inc. (2020)

2 adhered 1 violated

Crate & Barrel (2020)

2 adhered 2 violated

REI (2020)

2 adhered 2 violated

HP (2020)

1 adhered 3 violated

Northern Tool (2020)

1 adhered 0 violated

Overstock (2020)

1 adhered 3 violated

Williams Sonoma (2020)

1 adhered 0 violated

Best Buy (2020)

1 adhered 0 violated

Newegg (2020)

1 adhered 0 violated

J.C. Penney (2020)

1 adhered 0 violated

John Lewis (2020)

1 adhered 0 violated

H&M (2020)

1 adhered 0 violated

Etsy (2020)

1 adhered 0 violated

Staples (2020)

1 adhered 0 violated

Sephora (2020)

1 adhered 0 violated

Walgreens (2020)

1 adhered 0 violated

Macy's (2020)

1 adhered 0 violated

Build.com (2020)

1 adhered 0 violated

Home Depot (2020)

1 adhered 0 violated

Nike (2020)

1 adhered 0 violated

L.L. Bean (2020)

1 adhered 0 violated

Nordstrom (2020)

1 adhered 0 violated

TigerDirect (2020)

0 adhered 1 violated

Target (2020)

0 adhered 1 violated

Zalando (2020)

0 adhered 1 violated

Amazon (2020)

0 adhered 1 violated

Wayfair (2020)

0 adhered 1 violated

ASOS (2019)

2 adhered 9 violated

Walmart (2019)

1 adhered 0 violated

Debenhams (2019)

1 adhered 0 violated

B&H Photo (2019)

1 adhered 0 violated

Apple (2019)

1 adhered 0 violated

Debenhams (2019)

0 adhered 0 violated

ASOS (2019)

0 adhered 0 violated

ASOS (2019)

0 adhered 1 violated