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Checkout Account Selection
55 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 55 annotated “Checkout Account Selection” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
While most know having a “guest checkout” option is vital, our mobile usability testing reveals that having “guest checkout” is not enough. During testing of different mobile checkouts, 60% of users overlooked the guest checkout option solely due to the mobile design of the “Account Selection” step — causing a high degree of checkout abandonments, as users assumed no “guest checkout” option existed.
More ‘Checkout Account Selection’ Insights
- Besides these mobile checkout Account Selection examples we’ve also benchmarked the desktop versions; see the 51 desktop Account Selection examples.
- The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.
Learn More: Besides exploring the 55 mobile “Account Selection” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.
Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 37,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Staples (2015)
15 adhered 8 violated
Kohl's (2015)
8 adhered 11 violated
Sears (2015)
4 adhered 3 violated
Barnes & Noble (2015)
3 adhered 3 violated
Ann Taylor (2015)
3 adhered 3 violated
Disney Store (2015)
3 adhered 3 violated
Victoria’s Secret (2015)
3 adhered 2 violated
Sephora (2015)
3 adhered 3 violated
Gap (2015)
3 adhered 2 violated
Walmart (2015)
3 adhered 2 violated
Newegg (2015)
3 adhered 5 violated
TigerDirect (2015)
2 adhered 3 violated
Dell (2015)
2 adhered 3 violated
Nike (2015)
2 adhered 3 violated
Foot Locker (2015)
2 adhered 0 violated
Diapers (2015)
2 adhered 1 violated
Amazon (2015)
2 adhered 2 violated
Vitacost (2015)
1 adhered 1 violated
HP (2015)
1 adhered 1 violated
B&H Photo (2015)
1 adhered 1 violated
Costco (2015)
1 adhered 3 violated
Musician's Friend (2015)
1 adhered 1 violated
Etsy (2015)
1 adhered 1 violated
Bass Pro Shops (2015)
1 adhered 1 violated
Northern Tool (2015)
1 adhered 1 violated
Gilt (2015)
1 adhered 2 violated
Urban Outfitters (2015)
1 adhered 2 violated
Cabela's (2015)
1 adhered 1 violated
Walgreens (2015)
1 adhered 1 violated
Sephora (2015)
1 adhered 1 violated
American Eagle Outfitters (2015)
1 adhered 1 violated
J.C. Penney (2015)
1 adhered 1 violated
L.L. Bean (2015)
1 adhered 1 violated
Macy's (2015)
1 adhered 1 violated
Rakuten (2015)
1 adhered 3 violated
Nordstrom (2015)
1 adhered 1 violated
Costco (2015)
0 adhered 1 violated
Costco (2015)
0 adhered 4 violated
Etsy (2015)
0 adhered 2 violated
Diapers (2015)
0 adhered 1 violated
Amazon (2015)
0 adhered 2 violated
Gap (2015)
0 adhered 0 violated
Walmart (2015)
0 adhered 2 violated
REI (2015)
0 adhered 1 violated
Best Buy (2015)
0 adhered 1 violated
Newegg (2015)
0 adhered 3 violated
Sears (2015)
0 adhered 1 violated
Overstock (2014)
2 adhered 3 violated
Grainger (2014)
1 adhered 1 violated
Lowe's (2014)
1 adhered 1 violated
Home Depot (2014)
1 adhered 1 violated
Office Depot (2014)
1 adhered 1 violated
Williams-Sonoma (2014)
1 adhered 1 violated
Crate & Barrel (2014)
1 adhered 1 violated
Wayfair (2014)
0 adhered 2 violated