This is a usability benchmark of the shopping experience on 50 major mobile e-commerce sites.
You’re currently navigating by mobile page type (Account). You can also navigate by case studies.
On this page there's 6 highlights (pro only) outlining what Ann Taylor are doing right and wrong. The screenshot was taken June 15, 2015 and depicts Ann Taylor's Account.
In total, 10 of Ann Taylor's pages have been benchmarked across 146 usability guidelines from the Mobile E-Commerce research study. See full Ann Taylor case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567