Page Types Overview

Video & 360-Views

43 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 43 annotated “Video & 360-Views” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

As product images are static and flat, there’s a limit to the amount of visual product information they can convey. Unsurprisingly, in our large-scale UX testing, the more visually rich product videos and 360-view features were received very well by a subset of users, providing a “feel” for the product that static images cannot convey.

More ‘Video & 360-Views’ Insights

  • Yet, our testing also revealed that these “rich visuals” should still only be considered a supplement, and not a replacement, for providing users with a high number of diverse product images: 59% of users consistently skipped product videos when exploring product pages, and 83% did not even try using the 360-feature on the product pages where it was available — both despite those users doing extensive visual inspections through the available product images.

Learn More: Besides exploring the 43 “Video & 360-Views” design examples below, you may also want to read our related article “Product Page UX: All Products Need at Least One ‘In Scale’ Image”.

Get Full Access: To see all of Baymard’s 95 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Williams-Sonoma (2017)

5 adhered 0 violated

TigerDirect (2017)

4 adhered 0 violated

Cabela's (2017)

4 adhered 0 violated

REI (2017)

4 adhered 0 violated

B&H Photo (2017)

4 adhered 1 violated

Sears (2017)

4 adhered 0 violated

L.L. Bean (2017)

3 adhered 0 violated

Best Buy (2017)

3 adhered 0 violated

Grainger (2017)

3 adhered 0 violated

Build.com (2017)

3 adhered 2 violated

Home Depot (2017)

3 adhered 0 violated

Target (2017)

3 adhered 0 violated

Lowe's (2017)

3 adhered 1 violated

Tesco (2017)

2 adhered 1 violated

Neiman Marcus (2017)

2 adhered 0 violated

Musician's Friend (2017)

2 adhered 1 violated

Adidas (2017)

2 adhered 1 violated

Zalando (2017)

2 adhered 0 violated

ASOS (2017)

2 adhered 0 violated

J.C. Penney (2017)

2 adhered 1 violated

Newegg (2017)

2 adhered 0 violated

Staples (2017)

2 adhered 0 violated

Wayfair (2017)

2 adhered 1 violated

Crate & Barrel (2017)

2 adhered 2 violated

Rakuten (2017)

2 adhered 1 violated

Kohl's (2017)

2 adhered 0 violated

Walgreens (2017)

1 adhered 3 violated

Debenhams (2017)

1 adhered 1 violated

Argos (2017)

1 adhered 1 violated

Dell (2017)

1 adhered 1 violated

Hayneedle (2017)

1 adhered 1 violated

John Lewis (2017)

1 adhered 2 violated

Macy's (2017)

1 adhered 1 violated

Bass Pro Shops (2017)

1 adhered 1 violated

Toys'R'Us (2017)

1 adhered 1 violated

Sephora (2017)

1 adhered 2 violated

Microsoft (2017)

1 adhered 1 violated

Crutchfield (2017)

1 adhered 2 violated

Office Depot (2017)

1 adhered 1 violated

Apple (2017)

1 adhered 1 violated

Northern Tool (2017)

1 adhered 2 violated

Amazon (2017)

1 adhered 2 violated

Walmart (2017)

1 adhered 2 violated