UX Articles

UX-Ray 1.0 - Get Instant UX Analysis for Any Ecom Site

Christian Holst

Research Director and Co-Founder

Published May 20, 2025

UX-Ray 1.0 is here! We’re excited to announce the launch of our latest AI-powered feature — scan any site and get instant UX analysis, all based on Baymard’s 150,000+ hours of research.

Simply type in your domain, click scan, and get a range of impactful UX recommendations for your ecommerce site in minutes.

Our AI-powered scanner analyzes every component type against a database of 700+ UX Best Practice Guidelines, helping you uncover the critical usability issues holding your site back.

Whether you’re a UX researcher, product manager, or designer, UX-Ray gives you instant insight into the areas you need to improve fast to drive a better user experience and stronger conversion rates.

Baymard-Backed UX Analysis for Any Ecom Site

Keep Your Site Optimized and Your Team Agile with UX-Ray

What you’ll get:

  • UX-Ray 1.0 - scan your site and get instant UX insights and recommendations, cited with our Best Practice Guidelines (Pro and above).
  • Competitor Scanning - scan competitors and see what they’re doing right and wrong (Max plan).
  • Guideline Personalization - personalize 300 of our Best Practice Guidelines with images from your UX-Ray scans, giving unprecedented research personalization (Max plan).

How It Works

Why We Built UX-Ray

Baymard’s mission is to make UX research actionable and accessible — but even with the world’s largest UX research database, applying those insights to your own site can take time, and involves a lot of trial and error.

UX-Ray makes your self-audit simpler and Baymard’s research more accessible.

Instead of sifting through dozens of research guidelines manually, UX-Ray gives you immediate visibility into how a site aligns with Baymard’s UX standards. You’ll spot issues, validate decisions, and get research-backed evidence, all in a few minutes.

UX-Ray is now available on the Baymard Pro Plan and can also be accessed by free users with limited functionality.

Ready to see your site through Baymard’s UX lens? Sign up to Baymard and try for free today.


Get instant access to over 150,000 hours of UX research with Baymard. With 700+ UX Best Practice Guidelines and countless UX insights at your fingertips, Baymard empowers your team to Improve ROI on your UX projects and increase confidence in UX decisions like never before.

Christian Holst

Research Director and Co-Founder

Published May 20, 2025

Christian is the research director and co-founder of Baymard. Christian oversees all UX research activities at Baymard. His areas of specialization within ecommerce UX are: Checkout, Form Field, Search, Mobile web, and Product Listings. Christian is also an avid speaker at UX and CRO conferences.

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