This is a case study of Amway’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
Amway’s Cart & Checkout performance is decent. For instance, Amway’s checkout has state of the art Flow and Focus yet suffers from poor Copywriting and broken Data Input.
All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Amway’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.
See methodology to read up on the evaluation criteria and scoring algorithm.
To read each guideline and review your own sites, you’ll need to get full access.
Amway’s Desktop E-Commerce Design
6 pages of Amway’s e-commerce site, marked up with 30 best practice examples