Benchmarks

Ancestry.com UX Case Study

This is an old and partial case study of Ancestry.com’s ecommerce user experience (UX) performance. We encourage you to explore the 257 up-to-date and exhaustive case studies of major ecommerce sites for a complete and current picture of the ecommerce UX landscape.


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Ancestry.com’s Desktop Web Ecommerce Design

3 pages of Ancestry.com’s ecommerce site, marked up with 19 best practice examples: