Benchmarks

Blue Nile’s E-Commerce UX

This is an old and partial case study of Blue Nile’s e-commerce user experience (UX) performance. We encourage you to explore the 177 up-to-date and exhaustive case studies of major e-commerce sites for a complete and current picture of the e-commerce UX landscape.


Blue Nile’s Desktop Web E-Commerce Design

6 pages of Blue Nile’s e-commerce site, marked up with 32 best practice examples: