This is a case study of Blue Nile’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
Blue Nile’s Cart & Checkout performance is decent. It is especially a state of the art Navigation and Flow that helps Blue Nile’s checkout UX. Do, however, watch out for their poor Layout performance.