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Blue Nile’s E-Commerce UX

This is an old and partial case study of Blue Nile's e-commerce user experience (UX) performance. We encourage you to explore the 93 up-to-date and exhaustive case studies of major e-commerce sites for a complete and current picture of the e-commerce UX landscape.

URL: bluenile.com


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Blue Nile’s Desktop E-Commerce Design

6 pages of Blue Nile’s e-commerce site, marked up with 32 best practice examples: