Benchmark Overview

drugstore.com’s E-Commerce UX

This is a case study of drugstore.com’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

drugstore.com’s On-Site Search performance is poor. Some of drugstore.com’s biggest on-site search usability issues are due to mediocre Results Logic & Guidance and broken Search Form & Logic.

drugstore.com’s Cart & Checkout performance is mediocre. drugstore.com’s checkout is particularly thwarted by usability issues related to poor Flow, broken Layout, and broken Focus. That said, their checkout performs great within Copywriting.

Poor
Acceptable
Good

On-Site Search: 49 guidelines · Score: 174.6

Search Query Types: 12 guidelines · Score: 30.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #333 Adhered High · Score: 53.7

Guideline #334 Violated High · Score: -53.7

Guideline #340 Adhered High · Score: 33.6

Guideline #335 Adhered Low · Score: 16.8

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Violated High · Score: -47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Adhered High · Score: 33.6

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 0.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Violated High · Score: -33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Violated High · Score: -33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Not Applicable · Score: 0.0

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 47.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #359 Violated Low · Score: -20.1

Guideline #404 Adhered Low · Score: 20.1

Guideline #361 Adhered High · Score: 20.1

Guideline #356 Issue Resolved · Score: 33.6

Guideline #369 Neutral · Score: 0.0

Guideline #368 Violated High · Score: -33.6

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: 13.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #358 Adhered Low · Score: 23.5

Guideline #362 Violated Low · Score: -23.5

Guideline #370 Violated High · Score: -40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Not Applicable · Score: 0.0

Guideline #365 Adhered High · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 83.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #382 Violated High · Score: -33.6

Guideline #379 Issue Resolved · Score: 53.7

Guideline #386 Issue Resolved · Score: 47.0

Guideline #381 Neutral · Score: 0.0

Guideline #377 Violated Low · Score: -16.8

Guideline #376 Violated High · Score: -53.7

Guideline #403 Adhered High · Score: 47.0

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Issue Resolved · Score: 33.6

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Adhered High · Score: 40.3

Cart & Checkout: 63 guidelines · Score: 263.3

Data Input: 15 guidelines · Score: 100.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #1 Adhered High · Score: 62.0

Guideline #2 Violated High · Score: -46.5

Guideline #3 Violated High · Score: -46.5

Guideline #4 Adhered High · Score: 46.5

Guideline #5 Adhered High · Score: 31.0

Guideline #6 Adhered High · Score: 31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Issue Resolved · Score: 23.2

Guideline #9 Violated High · Score: -23.2

Guideline #10 Issue Resolved · Score: 23.2

Guideline #11 Violated High · Score: -15.5

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Adhered Low · Score: 7.7

Guideline #15 Adhered Low · Score: 7.7

Copywriting: 8 guidelines · Score: 197.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #16 Adhered High · Score: 62.0

Guideline #17 Adhered High · Score: 46.5

Guideline #18 Issue Resolved · Score: 46.5

Guideline #19 Adhered High · Score: 38.7

Guideline #20 Violated Low · Score: -19.4

Guideline #21 Adhered High · Score: 31.0

Guideline #22 Violated High · Score: -15.5

Guideline #23 Adhered Low · Score: 7.7

Layout: 15 guidelines · Score: -42.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #24 Adhered High · Score: 54.2

Guideline #25 Not Applicable · Score: 0.0

Guideline #26 Violated High · Score: -54.2

Guideline #27 Violated Low · Score: -19.4

Guideline #29 Neutral · Score: 0.0

Guideline #30 Issue Resolved · Score: 38.7

Guideline #31 Violated High · Score: -46.5

Guideline #32 Adhered Low · Score: 11.6

Guideline #33 Adhered Low · Score: 11.6

Guideline #34 Violated High · Score: -23.2

Guideline #35 Violated High · Score: -23.2

Guideline #36 Violated Low · Score: -7.7

Guideline #37 Adhered High · Score: 15.5

Guideline #38 Adhered Low · Score: 7.7

Guideline #39 Violated Low · Score: -7.7

Navigation: 8 guidelines · Score: 69.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #40 Adhered High · Score: 46.5

Guideline #41 Adhered High · Score: 46.5

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Violated High · Score: -38.7

Guideline #44 Adhered Low · Score: 15.5

Guideline #45 Violated High · Score: -31.0

Guideline #46 Violated High · Score: -23.2

Guideline #47 Adhered Low · Score: 7.7

Flow: 7 guidelines · Score: 15.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #48 Adhered High · Score: 54.2

Guideline #49 Not Applicable · Score: 0.0

Guideline #50 Violated Low · Score: -27.1

Guideline #51 Adhered Low · Score: 19.4

Guideline #52 Adhered Low · Score: 15.5

Guideline #53 Violated High · Score: -31.0

Guideline #54 Violated Low · Score: -15.5

Focus: 10 guidelines · Score: -77.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #55 Violated High · Score: -62.0

Guideline #56 Violated High · Score: -62.0

Guideline #57 Adhered High · Score: 38.7

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated High · Score: -38.7

Guideline #60 Adhered High · Score: 38.7

Guideline #61 Issue Resolved · Score: 38.7

Guideline #62 Violated Low · Score: -15.5

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, drugstore.com’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.