This is a case study of Football Fanatics’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
Football Fanatics’ Cart & Checkout performance is mediocre. Notably, Football Fanatics’ checkout performance is hampered by broken Layout and Data Input, although this is helped somewhat by good Flow.