This is a case study of FTD’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
FTD’s Cart & Checkout performance is acceptable. Notably, FTD’s checkout performance is hampered by poor Focus and broken Layout, although this is helped somewhat by state of the art Navigation and Copywriting.