Benchmark Overview

FTD’s E-Commerce UX

This is a case study of FTD’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

FTD’s Cart & Checkout performance is acceptable. Notably, FTD’s checkout performance is hampered by poor Focus and broken Layout, although this is helped somewhat by state of the art Navigation and Copywriting.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 433.7

Data Input: 15 guidelines · Score: 96.8

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Guideline #1 Neutral · Score: 0.0

Guideline #2 Adhered Low · Score: 23.2

Guideline #3 Violated Low · Score: -23.2

Guideline #4 Adhered Low · Score: 23.2

Guideline #5 Adhered High · Score: 31.0

Guideline #6 Violated High · Score: -31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Adhered High · Score: 23.2

Guideline #9 Adhered Low · Score: 11.6

Guideline #10 Issue Resolved · Score: 23.2

Guideline #11 Violated High · Score: -15.5

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.5

Guideline #15 Adhered High · Score: 15.5

Copywriting: 8 guidelines · Score: 143.3

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Guideline #16 Violated Low · Score: -31.0

Guideline #17 Adhered High · Score: 46.5

Guideline #18 Issue Resolved · Score: 46.5

Guideline #19 Adhered High · Score: 38.7

Guideline #20 Violated Low · Score: -19.4

Guideline #21 Adhered High · Score: 31.0

Guideline #22 Adhered High · Score: 15.5

Guideline #23 Adhered High · Score: 15.5

Layout: 15 guidelines · Score: 0.0

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Guideline #24 Adhered Low · Score: 27.1

Guideline #25 Violated Low · Score: -27.1

Guideline #26 Violated High · Score: -54.2

Guideline #27 Violated High · Score: -38.7

Guideline #29 Violated Low · Score: -19.4

Guideline #30 Issue Resolved · Score: 38.7

Guideline #31 Adhered Low · Score: 23.2

Guideline #32 Adhered Low · Score: 11.6

Guideline #33 Adhered Low · Score: 11.6

Guideline #34 Adhered Low · Score: 11.6

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Adhered High · Score: 15.5

Guideline #37 Violated High · Score: -15.5

Guideline #38 Adhered Low · Score: 7.7

Guideline #39 Adhered Low · Score: 7.7

Navigation: 8 guidelines · Score: 209.1

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Guideline #40 Adhered High · Score: 46.5

Guideline #41 Adhered High · Score: 46.5

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Adhered High · Score: 38.7

Guideline #44 Adhered High · Score: 31.0

Guideline #45 Adhered High · Score: 31.0

Guideline #46 Violated High · Score: -23.2

Guideline #47 Violated Low · Score: -7.7

Flow: 7 guidelines · Score: -58.1

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Guideline #48 Adhered High · Score: 54.2

Guideline #49 Violated Low · Score: -27.1

Guideline #50 Violated High · Score: -54.2

Guideline #51 Neutral · Score: 0.0

Guideline #52 Not Applicable · Score: 0.0

Guideline #53 Not Applicable · Score: 0.0

Guideline #54 Violated High · Score: -31.0

Focus: 10 guidelines · Score: 42.6

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Guideline #55 Adhered High · Score: 62.0

Guideline #56 Violated High · Score: -62.0

Guideline #57 Adhered High · Score: 38.7

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated High · Score: -38.7

Guideline #60 Issue Resolved · Score: 38.7

Guideline #61 Violated Low · Score: -19.4

Guideline #62 Issue Resolved · Score: 31.0

Guideline #63 Adhered Low · Score: 7.7

Guideline #64 Violated High · Score: -15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, FTD’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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FTD’s Desktop E-Commerce Design

4 pages of FTD’s e-commerce site, marked up with 31 best practice examples