Benchmark Overview

GameStop’s E-Commerce UX

This is a case study of GameStop’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

GameStop’s Cart & Checkout performance is acceptable. Notably, GameStop’s checkout performance is hampered by mediocre Flow and poor Focus, although this is helped somewhat by good Navigation and decent Copywriting.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 422.1

Data Input: 15 guidelines · Score: -38.7

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Guideline #1 Violated Low · Score: -31.0

Guideline #2 Issue Resolved · Score: 46.5

Guideline #3 Violated Low · Score: -23.2

Guideline #4 Adhered High · Score: 46.5

Guideline #5 Adhered High · Score: 31.0

Guideline #6 Violated High · Score: -31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Violated High · Score: -23.2

Guideline #9 Violated High · Score: -23.2

Guideline #10 Violated High · Score: -23.2

Guideline #11 Violated High · Score: -15.5

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.5

Guideline #15 Violated Low · Score: -7.7

Copywriting: 8 guidelines · Score: 104.6

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Guideline #16 Violated High · Score: -62.0

Guideline #17 Adhered High · Score: 46.5

Guideline #18 Issue Resolved · Score: 46.5

Guideline #19 Issue Resolved · Score: 38.7

Guideline #20 Violated Low · Score: -19.4

Guideline #21 Adhered High · Score: 31.0

Guideline #22 Adhered High · Score: 15.5

Guideline #23 Adhered Low · Score: 7.7

Layout: 15 guidelines · Score: 170.4

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Guideline #24 Adhered High · Score: 54.2

Guideline #25 Violated High · Score: -54.2

Guideline #26 Adhered High · Score: 54.2

Guideline #27 Adhered High · Score: 38.7

Guideline #29 Neutral · Score: 0.0

Guideline #30 Adhered Low · Score: 19.4

Guideline #31 Adhered Low · Score: 23.2

Guideline #32 Violated Low · Score: -11.6

Guideline #33 Adhered High · Score: 23.2

Guideline #34 Adhered High · Score: 23.2

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Adhered Low · Score: 7.7

Guideline #37 Violated High · Score: -15.5

Guideline #38 Adhered High · Score: 15.5

Guideline #39 Violated Low · Score: -7.7

Navigation: 8 guidelines · Score: 123.9

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Guideline #40 Adhered High · Score: 46.5

Guideline #41 Violated High · Score: -46.5

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Adhered High · Score: 38.7

Guideline #44 Neutral · Score: 0.0

Guideline #45 Adhered High · Score: 31.0

Guideline #46 Not Applicable · Score: 0.0

Guideline #47 Adhered Low · Score: 7.7

Flow: 7 guidelines · Score: 27.1

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Guideline #48 Adhered High · Score: 54.2

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -54.2

Guideline #51 Violated Low · Score: -19.4

Guideline #52 Violated Low · Score: -15.5

Guideline #53 Adhered High · Score: 31.0

Guideline #54 Issue Resolved · Score: 31.0

Focus: 10 guidelines · Score: 34.9

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Guideline #55 Adhered High · Score: 62.0

Guideline #56 Violated High · Score: -62.0

Guideline #57 Violated High · Score: -38.7

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated Low · Score: -19.4

Guideline #60 Issue Resolved · Score: 38.7

Guideline #61 Issue Resolved · Score: 38.7

Guideline #62 Adhered High · Score: 31.0

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, GameStop’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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GameStop’s Desktop E-Commerce Design

5 pages of GameStop’s e-commerce site, marked up with 27 best practice examples