This is a case study of GameStop’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
GameStop’s Cart & Checkout performance is acceptable. Notably, GameStop’s checkout performance is hampered by mediocre Flow and poor Focus, although this is helped somewhat by good Navigation and decent Copywriting.