This is a case study of Green Mountain Coffee’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
Green Mountain Coffee’s Cart & Checkout performance is acceptable. Notably, Green Mountain Coffee’s checkout performance is hampered by poor Layout and Copywriting, although this is helped somewhat by state of the art Navigation and Flow.