Benchmark Overview

Harry and David’s E-Commerce UX

This is a case study of Harry and David’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Harry and David’s Cart & Checkout performance is acceptable. For instance, Harry and David’s checkout has state of the art Navigation and Copywriting yet suffers from poor Flow and broken Data Input.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 525.3

Data Input: 15 guidelines · Score: -68.5

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Guideline #1 Neutral · Score: 0.0

Guideline #2 Adhered Low · Score: 22.8

Guideline #3 Violated High · Score: -45.7

Guideline #4 Adhered High · Score: 45.7

Guideline #5 Neutral · Score: 0.0

Guideline #6 Violated High · Score: -30.5

Guideline #7 Neutral · Score: 0.0

Guideline #8 Violated High · Score: -22.8

Guideline #9 Violated High · Score: -22.8

Guideline #10 Violated High · Score: -22.8

Guideline #11 Violated High · Score: -15.2

Guideline #12 Adhered High · Score: 15.2

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Adhered High · Score: 15.2

Guideline #15 Violated Low · Score: -7.6

Copywriting: 8 guidelines · Score: 140.9

‘State of the Art’

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Guideline #16 Violated High · Score: -60.9

Guideline #17 Adhered High · Score: 45.7

Guideline #18 Issue Resolved · Score: 45.7

Guideline #19 Issue Resolved · Score: 38.1

Guideline #20 Adhered Low · Score: 19.0

Guideline #21 Adhered High · Score: 30.5

Guideline #22 Adhered High · Score: 15.2

Guideline #23 Adhered Low · Score: 7.6

Layout: 15 guidelines · Score: 133.2

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Guideline #24 Adhered High · Score: 53.3

Guideline #25 Adhered Low · Score: 26.6

Guideline #26 Adhered High · Score: 53.3

Guideline #27 Violated High · Score: -38.1

Guideline #29 Violated Low · Score: -19.0

Guideline #30 Issue Resolved · Score: 38.1

Guideline #31 Violated High · Score: -45.7

Guideline #32 Adhered Low · Score: 11.4

Guideline #33 Neutral · Score: 0.0

Guideline #34 Adhered High · Score: 22.8

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Adhered High · Score: 15.2

Guideline #37 Violated High · Score: -15.2

Guideline #38 Issue Resolved · Score: 15.2

Guideline #39 Adhered High · Score: 15.2

Navigation: 8 guidelines · Score: 220.8

‘State of the Art’

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Guideline #40 Adhered Low · Score: 22.8

Guideline #41 Adhered High · Score: 45.7

Guideline #42 Adhered High · Score: 45.7

Guideline #43 Adhered High · Score: 38.1

Guideline #44 Neutral · Score: 0.0

Guideline #45 Adhered High · Score: 30.5

Guideline #46 Adhered High · Score: 22.8

Guideline #47 Adhered High · Score: 15.2

Flow: 7 guidelines · Score: 11.4

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Guideline #48 Adhered High · Score: 53.3

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -53.3

Guideline #51 Violated Low · Score: -19.0

Guideline #52 Adhered High · Score: 30.5

Guideline #53 Adhered High · Score: 30.5

Guideline #54 Violated High · Score: -30.5

Focus: 10 guidelines · Score: 87.6

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Guideline #55 Adhered High · Score: 60.9

Guideline #56 Violated High · Score: -60.9

Guideline #57 Adhered High · Score: 38.1

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated High · Score: -38.1

Guideline #60 Adhered Low · Score: 19.0

Guideline #61 Issue Resolved · Score: 38.1

Guideline #62 Adhered Low · Score: 15.2

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Adhered High · Score: 15.2

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Harry and David’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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