Benchmark Overview

HSN’s E-Commerce UX

This is a case study of HSN’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

HSN’s Homepage & Category performance is broken. Some of HSN’s biggest category usability issues are due to poor Intermediary Category Pages, poor Main Navigation, and broken Category Taxonomy.

HSN’s Product Lists & Filtering performance is poor. HSN’s product listings are particularly thwarted by usability issues related to mediocre List Layout, poor List Items: Interface & Hit Areas, and broken List Items: Product Info & Thumbnails. That said, their product listings perform well within Comparison Tool.

Poor
Acceptable
Good

Homepage & Category: 61 guidelines · Score: 422.3

Homepage: 15 guidelines · Score: 118.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #237 Adhered High · Score: 33.2

Guideline #240 Adhered High · Score: 23.7

Guideline #242 Neutral · Score: 0.0

Guideline #248 Neutral · Score: 0.0

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Adhered Low · Score: 11.9

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered High · Score: 14.2

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Violated Low · Score: -7.1

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Not Applicable · Score: 0.0

Guideline #264 Violated High · Score: -9.5

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 21.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #253 Violated Low · Score: -16.6

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Violated High · Score: -33.2

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Violated High · Score: -33.2

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Adhered Low · Score: 19.0

Guideline #282 Adhered Low · Score: 11.9

Guideline #286 Violated High · Score: -23.7

Guideline #274 Adhered High · Score: 23.7

Guideline #251 Adhered Low · Score: 11.9

Guideline #278 Violated Low · Score: -9.5

Guideline #277 Violated High · Score: -19.0

Guideline #318 Adhered High · Score: 14.2

Main Navigation: 16 guidelines · Score: 144.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #287 Adhered High · Score: 33.2

Guideline #294 Not Applicable · Score: 0.0

Guideline #302 Neutral · Score: 0.0

Guideline #289 Adhered Low · Score: 11.9

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Violated Low · Score: -14.2

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Adhered High · Score: 23.7

Guideline #297 Adhered High · Score: 19.0

Guideline #256 Adhered Low · Score: 11.9

Guideline #304 Neutral · Score: 0.0

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Violated Low · Score: -7.1

Guideline #300 Neutral · Score: 0.0

Intermediary Category Pages: 6 guidelines · Score: 14.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #307 Neutral · Score: 0.0

Guideline #309 Violated High · Score: -33.2

Guideline #308 Issue Resolved · Score: 23.7

Guideline #311 Adhered Low · Score: 11.9

Guideline #312 Adhered Low · Score: 11.9

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 123.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #279 Neutral · Score: 0.0

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Adhered High · Score: 23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Adhered High · Score: 19.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Violated High · Score: -14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Adhered High · Score: 9.5

Guideline #273 Not Applicable · Score: 0.0

Product Lists & Filtering: 94 guidelines · Score: 64.7

List Layout: 7 guidelines · Score: 29.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered Low · Score: 16.2

Guideline #531 Violated Low · Score: -13.5

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Not Applicable · Score: 0.0

Loading Products: 5 guidelines · Score: -97.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #501 Violated High · Score: -32.4

Guideline #502 Violated High · Score: -32.4

Guideline #503 Violated High · Score: -16.2

Guideline #504 Violated Low · Score: -16.2

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: -8.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #440 Violated High · Score: -43.1

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Violated High · Score: -37.7

Guideline #446 Violated High · Score: -32.4

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Adhered High · Score: 27.0

Guideline #447 Adhered High · Score: 16.2

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Adhered High · Score: 37.7

Guideline #445 Violated High · Score: -37.7

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Violated Low · Score: -13.5

Guideline #456 Adhered Low · Score: 13.5

Guideline #458 Adhered Low · Score: 8.1

Guideline #459 Issue Resolved · Score: 21.6

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: -51.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #448 Violated High · Score: -37.7

Guideline #528 Violated High · Score: -37.7

Guideline #452 Violated Low · Score: -13.5

Guideline #450 Adhered High · Score: 27.0

Guideline #449 Adhered High · Score: 27.0

Guideline #525 Violated Low · Score: -13.5

Guideline #527 Adhered Low · Score: 13.5

Guideline #529 Violated High · Score: -32.4

Guideline #530 Adhered High · Score: 16.2

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 5.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #480 Not Applicable · Score: 0.0

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: -156.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #409 Violated High · Score: -43.1

Guideline #413 Adhered High · Score: 37.7

Guideline #418 Violated High · Score: -37.7

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Not Applicable · Score: 0.0

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Violated High · Score: -32.4

Guideline #414 Violated High · Score: -27.0

Guideline #416 Violated High · Score: -27.0

Guideline #415 Violated High · Score: -27.0

Filtering: Scope & Logic: 14 guidelines · Score: 153.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #424 Adhered High · Score: 37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Violated High · Score: -37.7

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Violated High · Score: -32.4

Guideline #428 Adhered High · Score: 21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Adhered High · Score: 10.8

Guideline #439 Adhered High · Score: 10.8

Guideline #488 Adhered High · Score: 27.0

Guideline #492 Adhered High · Score: 27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Adhered Low · Score: 13.5

Filtering: Interface & Layout: 11 guidelines · Score: 118.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Issue Resolved · Score: 37.7

Guideline #464 Adhered High · Score: 27.0

Guideline #467 Adhered High · Score: 27.0

Guideline #475 Violated High · Score: -27.0

Guideline #479 Neutral · Score: 0.0

Guideline #476 Adhered High · Score: 27.0

Guideline #465 Adhered High · Score: 27.0

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 32.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #510 Adhered High · Score: 43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Adhered High · Score: 27.0

Guideline #517 Violated High · Score: -21.6

Guideline #515 Violated High · Score: -16.2

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Violated High · Score: -10.8

Comparison Tool: 5 guidelines · Score: 37.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, HSN’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.