Benchmark Overview

J.Crew’s E-Commerce UX

This is a case study of J.Crew’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

J.Crew’s On-Site Search performance is broken. J.Crew’s search experience in particular suffers from usability issues caused by poor Results Layout & Filtering, poor Results Logic & Guidance, and broken Search Form & Logic.

J.Crew’s Cart & Checkout performance is poor. J.Crew’s checkout in particular suffers from usability issues caused by poor Copywriting, poor Navigation, and broken Flow.

Poor
Acceptable
Good

On-Site Search: 49 guidelines · Score: -366.0

Search Query Types: 12 guidelines · Score: -194.7

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Guideline #333 Violated High · Score: -53.7

Guideline #334 Violated High · Score: -53.7

Guideline #340 Neutral · Score: 0.0

Guideline #335 Violated High · Score: -33.6

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Violated High · Score: -47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 0.0

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered High · Score: 40.3

Guideline #349 Violated High · Score: -33.6

Guideline #407 Violated High · Score: -47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Violated High · Score: -33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: -60.4

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Guideline #359 Violated High · Score: -40.3

Guideline #404 Not Applicable · Score: 0.0

Guideline #361 Violated High · Score: -20.1

Guideline #356 Not Applicable · Score: 0.0

Guideline #369 Not Applicable · Score: 0.0

Guideline #368 Not Applicable · Score: 0.0

Guideline #363 Not Applicable · Score: 0.0

Results Logic & Guidance: 8 guidelines · Score: -47.0

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Guideline #358 Violated High · Score: -47.0

Guideline #362 Violated High · Score: -47.0

Guideline #370 Violated Low · Score: -20.1

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Neutral · Score: 0.0

Guideline #394 Adhered High · Score: 33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -63.8

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Issue Resolved · Score: 53.7

Guideline #386 Violated High · Score: -47.0

Guideline #381 Neutral · Score: 0.0

Guideline #377 Neutral · Score: 0.0

Guideline #376 Violated High · Score: -53.7

Guideline #403 Violated Low · Score: -23.5

Guideline #393 Not Applicable · Score: 0.0

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Neutral · Score: 0.0

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Adhered High · Score: 40.3

Cart & Checkout: 63 guidelines · Score: 97.3

Data Input: 15 guidelines · Score: -15.0

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Guideline #1 Adhered High · Score: 59.9

Guideline #2 Violated Low · Score: -22.5

Guideline #3 Violated Low · Score: -22.5

Guideline #4 Adhered High · Score: 44.9

Guideline #5 Violated High · Score: -29.9

Guideline #6 Violated High · Score: -29.9

Guideline #7 Violated High · Score: -15.0

Guideline #8 Violated High · Score: -22.5

Guideline #9 Violated High · Score: -22.5

Guideline #10 Issue Resolved · Score: 22.5

Guideline #11 Violated High · Score: -15.0

Guideline #12 Adhered High · Score: 15.0

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.0

Guideline #15 Adhered Low · Score: 7.5

Copywriting: 8 guidelines · Score: 15.0

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Guideline #16 Violated Low · Score: -29.9

Guideline #17 Adhered High · Score: 44.9

Guideline #18 Issue Resolved · Score: 44.9

Guideline #19 Violated High · Score: -37.4

Guideline #20 Neutral · Score: 0.0

Guideline #21 Violated High · Score: -29.9

Guideline #22 Adhered High · Score: 15.0

Guideline #23 Adhered Low · Score: 7.5

Layout: 15 guidelines · Score: 104.8

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Guideline #24 Violated Low · Score: -26.2

Guideline #25 Adhered Low · Score: 26.2

Guideline #26 Adhered High · Score: 52.4

Guideline #27 Adhered High · Score: 37.4

Guideline #29 Adhered Low · Score: 18.7

Guideline #30 Issue Resolved · Score: 37.4

Guideline #31 Violated High · Score: -44.9

Guideline #32 Violated Low · Score: -11.2

Guideline #33 Adhered Low · Score: 11.2

Guideline #34 Adhered High · Score: 22.5

Guideline #35 Violated Low · Score: -11.2

Guideline #36 Adhered High · Score: 15.0

Guideline #37 Violated High · Score: -15.0

Guideline #38 Adhered Low · Score: 7.5

Guideline #39 Violated High · Score: -15.0

Navigation: 8 guidelines · Score: 7.5

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Guideline #40 Adhered High · Score: 44.9

Guideline #41 Adhered High · Score: 44.9

Guideline #42 Violated High · Score: -44.9

Guideline #43 Violated High · Score: -37.4

Guideline #44 Violated Low · Score: -15.0

Guideline #45 Adhered High · Score: 29.9

Guideline #46 Violated High · Score: -22.5

Guideline #47 Adhered Low · Score: 7.5

Flow: 7 guidelines · Score: -11.2

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Guideline #48 Adhered High · Score: 52.4

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -52.4

Guideline #51 Adhered Low · Score: 18.7

Guideline #52 Violated High · Score: -29.9

Guideline #53 Violated High · Score: -29.9

Guideline #54 Issue Resolved · Score: 29.9

Focus: 10 guidelines · Score: -3.7

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Guideline #55 Adhered High · Score: 59.9

Guideline #56 Violated High · Score: -59.9

Guideline #57 Violated High · Score: -37.4

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated High · Score: -37.4

Guideline #60 Adhered Low · Score: 18.7

Guideline #61 Issue Resolved · Score: 37.4

Guideline #62 Adhered High · Score: 29.9

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, J.Crew’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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