Benchmark Overview

J.Crew’s E-Commerce UX

This is a case study of J.Crew’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

J.Crew’s On-Site Search performance is broken. J.Crew’s search experience in particular suffers from usability issues caused by poor Results Layout & Filtering, poor Results Logic & Guidance, and broken Search Form & Logic.

J.Crew’s Cart & Checkout performance is poor. J.Crew’s checkout in particular suffers from usability issues caused by poor Copywriting, poor Navigation, and broken Flow.

Poor
Acceptable
Good

On-Site Search: 50 guidelines · Score: -358.4

Search Query Types: 12 guidelines · Score: -187.6

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333 Violated High · Score: -53.6

Guideline #334 Violated High · Score: -53.6

Guideline #340 Neutral · Score: 0.0

Guideline #335 Violated High · Score: -33.5

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Violated High · Score: -46.9

Guideline #399 Violated High · Score: -33.5

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 33.5

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 0.0

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered High · Score: 40.2

Guideline #349 Violated High · Score: -33.5

Guideline #407 Violated High · Score: -46.9

Guideline #339 Issue Resolved · Score: 33.5

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Violated High · Score: -33.5

Guideline #348 Adhered High · Score: 26.8

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 8 guidelines · Score: -60.3

These 8 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359 Violated High · Score: -40.2

Guideline #404 Not Applicable · Score: 0.0

Guideline #361 Violated High · Score: -20.1

Guideline #356 Not Applicable · Score: 0.0

Guideline #369 Not Applicable · Score: 0.0

Guideline #368 Not Applicable · Score: 0.0

Guideline #363 Not Applicable · Score: 0.0

Guideline #1001 Not Applicable · Score: 0.0

Results Logic & Guidance: 8 guidelines · Score: -46.9

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358 Violated High · Score: -46.9

Guideline #362 Violated High · Score: -46.9

Guideline #370 Violated Low · Score: -20.1

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Neutral · Score: 0.0

Guideline #394 Adhered High · Score: 33.5

Guideline #365 Issue Resolved · Score: 33.5

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -63.6

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382 Violated High · Score: -33.5

Guideline #379 Issue Resolved · Score: 53.6

Guideline #386 Violated High · Score: -46.9

Guideline #381 Neutral · Score: 0.0

Guideline #377 Neutral · Score: 0.0

Guideline #376 Violated High · Score: -53.6

Guideline #403 Violated Low · Score: -23.4

Guideline #393 Not Applicable · Score: 0.0

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Neutral · Score: 0.0

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Adhered High · Score: 40.2

Cart & Checkout: 63 guidelines · Score: 97.3

Data Input: 15 guidelines · Score: -15.0

These 15 ‘Data Input’ guidelines are only available in Baymard Premium — they are based on our large-scale Checkout Process UX research study, and outline the 15 elements necessary to create a high-performing ‘Data Input’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #1 Adhered High · Score: 59.9

Guideline #2 Violated Low · Score: -22.5

Guideline #3 Violated Low · Score: -22.5

Guideline #4 Adhered High · Score: 44.9

Guideline #5 Violated High · Score: -29.9

Guideline #6 Violated High · Score: -29.9

Guideline #7 Violated High · Score: -15.0

Guideline #8 Violated High · Score: -22.5

Guideline #9 Violated High · Score: -22.5

Guideline #10 Issue Resolved · Score: 22.5

Guideline #11 Violated High · Score: -15.0

Guideline #12 Adhered High · Score: 15.0

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.0

Guideline #15 Adhered Low · Score: 7.5

Copywriting: 8 guidelines · Score: 15.0

These 8 ‘Copywriting’ guidelines are only available in Baymard Premium — they are based on our large-scale Checkout Process UX research study, and outline the 8 elements necessary to create a high-performing ‘Copywriting’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #16 Violated Low · Score: -29.9

Guideline #17 Adhered High · Score: 44.9

Guideline #18 Issue Resolved · Score: 44.9

Guideline #19 Violated High · Score: -37.4

Guideline #20 Neutral · Score: 0.0

Guideline #21 Violated High · Score: -29.9

Guideline #22 Adhered High · Score: 15.0

Guideline #23 Adhered Low · Score: 7.5

Layout: 15 guidelines · Score: 104.8

These 15 ‘Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Checkout Process UX research study, and outline the 15 elements necessary to create a high-performing ‘Layout’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #24 Violated Low · Score: -26.2

Guideline #25 Adhered Low · Score: 26.2

Guideline #26 Adhered High · Score: 52.4

Guideline #27 Adhered High · Score: 37.4

Guideline #29 Adhered Low · Score: 18.7

Guideline #30 Issue Resolved · Score: 37.4

Guideline #31 Violated High · Score: -44.9

Guideline #32 Violated Low · Score: -11.2

Guideline #33 Adhered Low · Score: 11.2

Guideline #34 Adhered High · Score: 22.5

Guideline #35 Violated Low · Score: -11.2

Guideline #36 Adhered High · Score: 15.0

Guideline #37 Violated High · Score: -15.0

Guideline #38 Adhered Low · Score: 7.5

Guideline #39 Violated High · Score: -15.0

Navigation: 8 guidelines · Score: 7.5

These 8 ‘Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Checkout Process UX research study, and outline the 8 elements necessary to create a high-performing ‘Navigation’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #40 Adhered High · Score: 44.9

Guideline #41 Adhered High · Score: 44.9

Guideline #42 Violated High · Score: -44.9

Guideline #43 Violated High · Score: -37.4

Guideline #44 Violated Low · Score: -15.0

Guideline #45 Adhered High · Score: 29.9

Guideline #46 Violated High · Score: -22.5

Guideline #47 Adhered Low · Score: 7.5

Flow: 7 guidelines · Score: -11.2

These 7 ‘Flow’ guidelines are only available in Baymard Premium — they are based on our large-scale Checkout Process UX research study, and outline the 7 elements necessary to create a high-performing ‘Flow’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #48 Adhered High · Score: 52.4

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -52.4

Guideline #51 Adhered Low · Score: 18.7

Guideline #52 Violated High · Score: -29.9

Guideline #53 Violated High · Score: -29.9

Guideline #54 Issue Resolved · Score: 29.9

Focus: 10 guidelines · Score: -3.7

These 10 ‘Focus’ guidelines are only available in Baymard Premium — they are based on our large-scale Checkout Process UX research study, and outline the 10 elements necessary to create a high-performing ‘Focus’ implementation.

Premium also shows you why J.Crew and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #55 Adhered High · Score: 59.9

Guideline #56 Violated High · Score: -59.9

Guideline #57 Violated High · Score: -37.4

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated High · Score: -37.4

Guideline #60 Adhered Low · Score: 18.7

Guideline #61 Issue Resolved · Score: 37.4

Guideline #62 Adhered High · Score: 29.9

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, J.Crew’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.