Benchmark Overview

MLB’s E-Commerce UX

This is a case study of MLB’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

MLB’s Cart & Checkout performance is acceptable. For instance, MLB’s checkout has state of the art Navigation and decent Flow yet suffers from broken Copywriting and Data Input.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 546.5

Data Input: 15 guidelines · Score: -7.5

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Guideline #1 Adhered High · Score: 59.9

Guideline #2 Issue Resolved · Score: 44.9

Guideline #3 Violated Low · Score: -22.5

Guideline #4 Violated High · Score: -44.9

Guideline #5 Violated High · Score: -29.9

Guideline #6 Violated High · Score: -29.9

Guideline #7 Violated High · Score: -15.0

Guideline #8 Issue Resolved · Score: 22.5

Guideline #9 Violated High · Score: -22.5

Guideline #10 Issue Resolved · Score: 22.5

Guideline #11 Violated High · Score: -15.0

Guideline #12 Adhered High · Score: 15.0

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Adhered High · Score: 15.0

Guideline #15 Violated Low · Score: -7.5

Copywriting: 8 guidelines · Score: -7.5

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Guideline #16 Violated High · Score: -59.9

Guideline #17 Adhered High · Score: 44.9

Guideline #18 Issue Resolved · Score: 44.9

Guideline #19 Violated Low · Score: -18.7

Guideline #20 Violated Low · Score: -18.7

Guideline #21 Violated High · Score: -29.9

Guideline #22 Adhered High · Score: 15.0

Guideline #23 Adhered High · Score: 15.0

Layout: 15 guidelines · Score: 157.2

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Guideline #24 Adhered High · Score: 52.4

Guideline #25 Adhered High · Score: 52.4

Guideline #26 Adhered High · Score: 52.4

Guideline #27 Violated High · Score: -37.4

Guideline #29 Adhered High · Score: 37.4

Guideline #30 Issue Resolved · Score: 37.4

Guideline #31 Violated High · Score: -44.9

Guideline #32 Neutral · Score: 0.0

Guideline #33 Violated High · Score: -22.5

Guideline #34 Adhered High · Score: 22.5

Guideline #35 Violated High · Score: -22.5

Guideline #36 Adhered Low · Score: 7.5

Guideline #37 Adhered High · Score: 15.0

Guideline #38 Violated Low · Score: -7.5

Guideline #39 Adhered High · Score: 15.0

Navigation: 8 guidelines · Score: 224.6

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Guideline #40 Issue Resolved · Score: 44.9

Guideline #41 Adhered High · Score: 44.9

Guideline #42 Issue Resolved · Score: 44.9

Guideline #43 Adhered High · Score: 37.4

Guideline #44 Adhered Low · Score: 15.0

Guideline #45 Adhered High · Score: 29.9

Guideline #46 Adhered High · Score: 22.5

Guideline #47 Violated High · Score: -15.0

Flow: 7 guidelines · Score: 93.6

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Guideline #48 Adhered High · Score: 52.4

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -52.4

Guideline #51 Adhered Low · Score: 18.7

Guideline #52 Adhered Low · Score: 15.0

Guideline #53 Adhered High · Score: 29.9

Guideline #54 Issue Resolved · Score: 29.9

Focus: 10 guidelines · Score: 86.1

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Guideline #55 Adhered High · Score: 59.9

Guideline #56 Violated High · Score: -59.9

Guideline #57 Adhered High · Score: 37.4

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Adhered Low · Score: 18.7

Guideline #60 Adhered High · Score: 37.4

Guideline #61 Issue Resolved · Score: 37.4

Guideline #62 Violated High · Score: -29.9

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, MLB’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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