Benchmark Overview

Nutrisystem’s E-Commerce UX

This is a case study of Nutrisystem’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Nutrisystem’s Cart & Checkout performance is acceptable. Notably, Nutrisystem’s checkout performance is hampered by mediocre Data Input and broken Focus, although this is helped somewhat by state of the art Layout and decent Flow.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 429.5

Data Input: 15 guidelines · Score: 70.9

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Guideline #1 Adhered High · Score: 63.0

Guideline #2 Adhered High · Score: 47.3

Guideline #3 Adhered Low · Score: 23.6

Guideline #4 Violated High · Score: -47.3

Guideline #5 Neutral · Score: 0.0

Guideline #6 Violated High · Score: -31.5

Guideline #7 Violated High · Score: -15.8

Guideline #8 Issue Resolved · Score: 23.6

Guideline #9 Violated High · Score: -23.6

Guideline #10 Issue Resolved · Score: 23.6

Guideline #11 Violated High · Score: -15.8

Guideline #12 Adhered High · Score: 15.8

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.8

Guideline #15 Violated Low · Score: -7.9

Copywriting: 8 guidelines · Score: 47.3

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Guideline #16 Violated High · Score: -63.0

Guideline #17 Adhered High · Score: 47.3

Guideline #18 Adhered Low · Score: 23.6

Guideline #19 Issue Resolved · Score: 39.4

Guideline #20 Not Applicable · Score: 0.0

Guideline #21 Adhered Low · Score: 15.8

Guideline #22 Not Applicable · Score: 0.0

Guideline #23 Violated High · Score: -15.8

Layout: 15 guidelines · Score: 232.5

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Guideline #24 Adhered High · Score: 55.2

Guideline #25 Adhered High · Score: 55.2

Guideline #26 Neutral · Score: 0.0

Guideline #27 Adhered High · Score: 39.4

Guideline #29 Adhered Low · Score: 19.7

Guideline #30 Issue Resolved · Score: 39.4

Guideline #31 Violated High · Score: -47.3

Guideline #32 Not Applicable · Score: 0.0

Guideline #33 Adhered High · Score: 23.6

Guideline #34 Adhered High · Score: 23.6

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Adhered Low · Score: 7.9

Guideline #37 Adhered High · Score: 15.8

Guideline #38 Adhered Low · Score: 7.9

Guideline #39 Violated Low · Score: -7.9

Navigation: 8 guidelines · Score: 31.5

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Guideline #40 Issue Resolved · Score: 47.3

Guideline #41 Violated High · Score: -47.3

Guideline #42 Issue Resolved · Score: 47.3

Guideline #43 Not Applicable · Score: 0.0

Guideline #44 Violated High · Score: -31.5

Guideline #45 Adhered High · Score: 31.5

Guideline #46 Violated High · Score: -23.6

Guideline #47 Adhered Low · Score: 7.9

Flow: 7 guidelines · Score: 86.7

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Guideline #48 Adhered High · Score: 55.2

Guideline #49 Neutral · Score: 0.0

Guideline #50 Issue Resolved · Score: 55.2

Guideline #51 Violated High · Score: -39.4

Guideline #52 Adhered Low · Score: 15.8

Guideline #53 Violated High · Score: -31.5

Guideline #54 Issue Resolved · Score: 31.5

Focus: 10 guidelines · Score: -39.4

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Guideline #55 Violated High · Score: -63.0

Guideline #56 Violated High · Score: -63.0

Guideline #57 Neutral · Score: 0.0

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Adhered High · Score: 39.4

Guideline #60 Issue Resolved · Score: 39.4

Guideline #61 Issue Resolved · Score: 39.4

Guideline #62 Violated Low · Score: -15.8

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.8

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Nutrisystem’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Nutrisystem’s Desktop E-Commerce Design

2 pages of Nutrisystem’s e-commerce site, marked up with 20 best practice examples