Benchmark Overview

Restoration Hardware’s E-Commerce UX

This is a case study of Restoration Hardware’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Restoration Hardware’s Cart & Checkout performance is mediocre. Some of Restoration Hardware’s biggest checkout usability issues are due to broken Copywriting, Layout, and Data Input. That said, their checkout performs great within Navigation.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 274.9

Data Input: 15 guidelines · Score: -85.2

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Guideline #1 Violated High · Score: -62.0

Guideline #2 Issue Resolved · Score: 46.5

Guideline #3 Violated High · Score: -46.5

Guideline #4 Adhered High · Score: 46.5

Guideline #5 Violated High · Score: -31.0

Guideline #6 Violated High · Score: -31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Issue Resolved · Score: 23.2

Guideline #9 Violated High · Score: -23.2

Guideline #10 Violated High · Score: -23.2

Guideline #11 Violated High · Score: -15.5

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.5

Guideline #15 Adhered High · Score: 15.5

Copywriting: 8 guidelines · Score: -11.6

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Guideline #16 Violated High · Score: -62.0

Guideline #17 Adhered High · Score: 46.5

Guideline #18 Issue Resolved · Score: 46.5

Guideline #19 Violated High · Score: -38.7

Guideline #20 Adhered Low · Score: 19.4

Guideline #21 Violated High · Score: -31.0

Guideline #22 Adhered High · Score: 15.5

Guideline #23 Violated Low · Score: -7.7

Layout: 15 guidelines · Score: 7.7

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Guideline #24 Violated Low · Score: -27.1

Guideline #25 Adhered High · Score: 54.2

Guideline #26 Neutral · Score: 0.0

Guideline #27 Violated High · Score: -38.7

Guideline #29 Not Applicable · Score: 0.0

Guideline #30 Issue Resolved · Score: 38.7

Guideline #31 Violated High · Score: -46.5

Guideline #32 Adhered Low · Score: 11.6

Guideline #33 Adhered High · Score: 23.2

Guideline #34 Violated High · Score: -23.2

Guideline #35 Violated High · Score: -23.2

Guideline #36 Adhered Low · Score: 7.7

Guideline #37 Adhered High · Score: 15.5

Guideline #38 Adhered Low · Score: 7.7

Guideline #39 Adhered Low · Score: 7.7

Navigation: 8 guidelines · Score: 139.4

‘State of the Art’

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Guideline #40 Issue Resolved · Score: 46.5

Guideline #41 Adhered High · Score: 46.5

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Violated High · Score: -38.7

Guideline #44 Adhered Low · Score: 15.5

Guideline #45 Adhered Low · Score: 15.5

Guideline #46 Not Applicable · Score: 0.0

Guideline #47 Adhered Low · Score: 7.7

Flow: 7 guidelines · Score: 112.3

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Guideline #48 Adhered High · Score: 54.2

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -54.2

Guideline #51 Adhered Low · Score: 19.4

Guideline #52 Adhered High · Score: 31.0

Guideline #53 Adhered High · Score: 31.0

Guideline #54 Issue Resolved · Score: 31.0

Focus: 10 guidelines · Score: 112.3

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Guideline #55 Adhered High · Score: 62.0

Guideline #56 Violated High · Score: -62.0

Guideline #57 Adhered High · Score: 38.7

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated Low · Score: -19.4

Guideline #60 Adhered High · Score: 38.7

Guideline #61 Issue Resolved · Score: 38.7

Guideline #62 Issue Resolved · Score: 31.0

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Restoration Hardware’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Restoration Hardware’s Desktop E-Commerce Design

4 pages of Restoration Hardware’s e-commerce site, marked up with 30 best practice examples