Benchmark Overview

Symantec’s E-Commerce UX

This is a case study of Symantec’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Symantec’s Cart & Checkout performance is good. It is especially a state of the art Copywriting, state of the art Navigation, and decent Flow that helps Symantec’s checkout UX.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 922.0

Data Input: 15 guidelines · Score: 118.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #1 Adhered High · Score: 63.0

Guideline #2 Neutral · Score: 0.0

Guideline #3 Adhered High · Score: 47.3

Guideline #4 Adhered High · Score: 47.3

Guideline #5 Adhered High · Score: 31.5

Guideline #6 Violated High · Score: -31.5

Guideline #7 Violated High · Score: -15.8

Guideline #8 Violated High · Score: -23.6

Guideline #9 Violated High · Score: -23.6

Guideline #10 Issue Resolved · Score: 23.6

Guideline #11 Violated High · Score: -15.8

Guideline #12 Adhered High · Score: 15.8

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.8

Guideline #15 Violated High · Score: -15.8

Copywriting: 8 guidelines · Score: 232.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #16 Adhered High · Score: 63.0

Guideline #17 Adhered High · Score: 47.3

Guideline #18 Issue Resolved · Score: 47.3

Guideline #19 Adhered High · Score: 39.4

Guideline #20 Adhered Low · Score: 19.7

Guideline #21 Adhered High · Score: 31.5

Guideline #22 Not Applicable · Score: 0.0

Guideline #23 Violated High · Score: -15.8

Layout: 15 guidelines · Score: 177.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #24 Adhered Low · Score: 27.6

Guideline #25 Not Applicable · Score: 0.0

Guideline #26 Adhered High · Score: 55.2

Guideline #27 Adhered High · Score: 39.4

Guideline #29 Not Applicable · Score: 0.0

Guideline #30 Adhered Low · Score: 19.7

Guideline #31 Violated High · Score: -47.3

Guideline #32 Adhered Low · Score: 11.8

Guideline #33 Adhered High · Score: 23.6

Guideline #34 Adhered Low · Score: 11.8

Guideline #35 Violated Low · Score: -11.8

Guideline #36 Adhered Low · Score: 7.9

Guideline #37 Adhered High · Score: 15.8

Guideline #38 Adhered Low · Score: 7.9

Guideline #39 Adhered High · Score: 15.8

Navigation: 8 guidelines · Score: 153.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #40 Issue Resolved · Score: 47.3

Guideline #41 Adhered High · Score: 47.3

Guideline #42 Issue Resolved · Score: 47.3

Guideline #43 Violated Low · Score: -19.7

Guideline #44 Adhered Low · Score: 15.8

Guideline #45 Adhered High · Score: 31.5

Guideline #46 Violated High · Score: -23.6

Guideline #47 Adhered Low · Score: 7.9

Flow: 7 guidelines · Score: 98.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #48 Adhered High · Score: 55.2

Guideline #49 Adhered Low · Score: 27.6

Guideline #50 Violated High · Score: -55.2

Guideline #51 Adhered High · Score: 39.4

Guideline #52 Not Applicable · Score: 0.0

Guideline #53 Not Applicable · Score: 0.0

Guideline #54 Issue Resolved · Score: 31.5

Focus: 10 guidelines · Score: 141.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #55 Adhered High · Score: 63.0

Guideline #56 Adhered High · Score: 63.0

Guideline #57 Violated Low · Score: -19.7

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated High · Score: -39.4

Guideline #60 Issue Resolved · Score: 39.4

Guideline #61 Adhered Low · Score: 19.7

Guideline #62 Issue Resolved · Score: 31.5

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.8

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Symantec’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.


Symantec’s Desktop E-Commerce Design

3 pages of Symantec’s e-commerce site, marked up with 26 best practice examples