This is a case study of Talbots’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
Talbots’ Cart & Checkout performance is broken. Some of Talbots’ biggest checkout usability issues are due to poor Focus, poor Layout, and broken Copywriting.