Benchmark Overview

Tiffany’s E-Commerce UX

This is a case study of Tiffany’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Tiffany’s Cart & Checkout performance is acceptable. For instance, Tiffany’s checkout has state of the art Navigation and good Flow yet suffers from broken Data Input.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 530.5

Data Input: 15 guidelines · Score: -116.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #1 Violated High · Score: -62.0

Guideline #2 Violated Low · Score: -23.2

Guideline #3 Violated Low · Score: -23.2

Guideline #4 Adhered High · Score: 46.5

Guideline #5 Violated Low · Score: -15.5

Guideline #6 Violated High · Score: -31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Issue Resolved · Score: 23.2

Guideline #9 Violated High · Score: -23.2

Guideline #10 Violated High · Score: -23.2

Guideline #11 Violated High · Score: -15.5

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.5

Guideline #15 Adhered High · Score: 15.5

Copywriting: 8 guidelines · Score: 96.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #16 Violated High · Score: -62.0

Guideline #17 Adhered High · Score: 46.5

Guideline #18 Adhered Low · Score: 23.2

Guideline #19 Issue Resolved · Score: 38.7

Guideline #20 Adhered Low · Score: 19.4

Guideline #21 Adhered High · Score: 31.0

Guideline #22 Adhered High · Score: 15.5

Guideline #23 Violated High · Score: -15.5

Layout: 15 guidelines · Score: 162.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #24 Adhered High · Score: 54.2

Guideline #25 Adhered High · Score: 54.2

Guideline #26 Neutral · Score: 0.0

Guideline #27 Adhered High · Score: 38.7

Guideline #29 Neutral · Score: 0.0

Guideline #30 Issue Resolved · Score: 38.7

Guideline #31 Violated High · Score: -46.5

Guideline #32 Violated High · Score: -23.2

Guideline #33 Adhered High · Score: 23.2

Guideline #34 Violated High · Score: -23.2

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Adhered Low · Score: 7.7

Guideline #37 Adhered High · Score: 15.5

Guideline #38 Adhered High · Score: 15.5

Guideline #39 Adhered Low · Score: 7.7

Navigation: 8 guidelines · Score: 178.1

‘State of the Art’

Guidelines are only available in Baymard Premium — get full access today.

Guideline #40 Issue Resolved · Score: 46.5

Guideline #41 Adhered High · Score: 46.5

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Adhered High · Score: 38.7

Guideline #44 Adhered Low · Score: 15.5

Guideline #45 Violated High · Score: -31.0

Guideline #46 Not Applicable · Score: 0.0

Guideline #47 Adhered High · Score: 15.5

Flow: 7 guidelines · Score: 116.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #48 Adhered High · Score: 54.2

Guideline #49 Neutral · Score: 0.0

Guideline #50 Issue Resolved · Score: 54.2

Guideline #51 Violated High · Score: -38.7

Guideline #52 Violated Low · Score: -15.5

Guideline #53 Adhered High · Score: 31.0

Guideline #54 Issue Resolved · Score: 31.0

Focus: 10 guidelines · Score: 92.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #55 Adhered High · Score: 62.0

Guideline #56 Violated High · Score: -62.0

Guideline #57 Violated High · Score: -38.7

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Adhered High · Score: 38.7

Guideline #60 Issue Resolved · Score: 38.7

Guideline #61 Issue Resolved · Score: 38.7

Guideline #62 Issue Resolved · Score: 31.0

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Tiffany’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.


Tiffany’s Desktop E-Commerce Design

5 pages of Tiffany’s e-commerce site, marked up with 25 best practice examples