Sally Collins
Senior UX Researcher, US
Sally is a senior UX researcher at Baymard since 2020. Sally leads Byamard's research projects on Digital Subscriptions & SaaS, Travel Accommodations, Travel Tours, and B2B Electronic Components & Machinery. She has also contributed to our research on ecommerce Product Lists, Product Pages, Checkout, and Mobile UX. Sally has worked in ecommerce since 2000 and in the UX field specifically since 2010.
Sally Collins is a Research Specialist in:
- B2B Digital Subscriptions & SaaS UX
- Travel Accommodations UX
- Travel Tours & Experiences UX
- B2B Electronic Components & Machinery UX
9 Articles by Sally Collins
Baymard Update: New UX Benchmark for Food Delivery & Takeout Mobile Sites and Mobile Apps
May 3, 2022
The Optimal Layout for Hotel & Property Rental Search Results & 3 Pitfalls to Avoid
February 8, 2022
SaaS UX Benchmark: 5 Pitfalls to Avoid
January 25, 2022
SaaS UX: 5 Ways to Improve the Scannability of the Plan Matrix
November 16, 2021
17 Common UX Pitfalls Telco Websites Suffer From
July 27, 2021
The Current State of Homepage UX – 8 Common Pitfalls & Best Practices
July 13, 2021
Always Provide a Submit Button Adjacent to the Search Field on Mobile (21% Don’t)
June 1, 2021
6 List Item Attributes to Include for Cross-Sell Recommendations (68% of Desktop Sites Are Missing One or More)
March 23, 2021
6 Ways to Improve the Relevance of Cross-Sells in the Cart (52% of Desktop Sites Don’t Do Enough)
January 12, 2021