Sally Collins
Senior UX Researcher, US
Sally is a senior UX researcher at Baymard since 2020. Sally leads Byamard's research projects on Digital Subscriptions & SaaS, Travel Accommodations, Travel Tours, and B2B Electronic Components & Machinery. She has also contributed to our research on e-commerce Product Lists, Product Pages, Checkout, and Mobile UX. Sally has worked in e-commerce since 2000 and in the UX field specifically since 2010.
Sally Collins is a Research Specialist in:
- B2B Digital Subscriptions & SaaS UX
- Travel Accommodations UX
- Travel Tours & Experiences UX
- B2B Electronic Components & Machinery UX
9 Articles by Sally Collins
Baymard Update: New UX Benchmark for Food Delivery & Takeout Mobile Sites and Mobile Apps
May 3, 2022
The Optimal Layout for Hotel & Property Rental Search Results & 3 Pitfalls to Avoid
February 8, 2022
SaaS UX Benchmark: 5 Pitfalls to Avoid
January 25, 2022
SaaS UX: 5 Ways to Improve the Scannability of the Plan Matrix
November 16, 2021
17 Common UX Pitfalls Telco Websites Suffer From
July 27, 2021
The Current State of Homepage UX – 8 Common Pitfalls & Best Practices
July 13, 2021
Always Provide a Submit Button Adjacent to the Search Field on Mobile (21% Don’t)
June 1, 2021
6 List Item Attributes to Include for Cross-Sell Recommendations (68% of Desktop Sites Are Missing One or More)
March 23, 2021
6 Ways to Improve the Relevance of Cross-Sells in the Cart (52% of Desktop Sites Don’t Do Enough)
January 12, 2021