Electronics Sites: New UX Benchmark with 3,000+ Performance Scores and 2,500+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of 5 Electronics sites in our Electronics & Office benchmark collection.

This follows from our large-scale user testing research on Electronics & Office sites and adds to our existing e-commerce UX benchmark.

5 New Electronics UX Case Studies

The 5 Electronics sites from our Electronics & Office benchmark have been manually reassessed across 600+ research-based UX parameters relevant to Electronics & Office sites, resulting in 3,000+ weighted UX performance scores and 2,500+ worst and best practice examples.

For the benchmark, we rated 5 Electronics sites: B&H Photo, Crutchfield, Microsoft, HP, and Apple.

You can explore the 5 new Electronics UX case studies using the below links:

Electronics & Office UX Performance

Each of the 5 Electronics sites’ 3,000+ UX performance scores, along with the scores for the 12 other Electronics & Office sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Electronics & Office research overview page.

Getting access: all 3,000+ UX performance scores, 2,500+ best practice examples, and the UX insights from researching the Electronics & Office industry are available immediately and in full within Baymard Premium. (If you already have an account open the Electronics & Office study.)

If you want to know how your Electronics or Office desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct an Electronics & Office UX Audit of your site or app.

Authored by Anders Nielsen on January 30, 2024

If you have any comments on this article you can leave them on LinkedIn

User Experience Research, Delivered Weekly

Join 37,000+ UX professionals and get a new UX article every week.

A screenshot of the UX article newsletter