Benchmark Overview

HP’s E-Commerce UX

This is a case study of HP’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 683 design elements. 92 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

HP’s overall e-commerce UX performance is mediocre. This is mainly due to broken On-Site Search, poor Order Tracking & Returns, and mediocre Mobile Web performances.

First benchmarked in March 2012, and reviewed 18 times since then, most recently June 2021.

UX Performance: 24.7

URL: store.hp.com


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

690 Guidelines · Performance:

Desktop Web

484 Guidelines · Performance:

Homepage & Category

59 Guidelines · Performance:

Homepage

15 Guidelines · Performance:

Category Taxonomy

13 Guidelines · Performance:

Main Navigation

16 Guidelines · Performance:

Intermediary Category Pages

6 Guidelines · Performance:

Site-Wide Layout

9 Guidelines · Performance:

On-Site Search

47 Guidelines · Performance:

Search Query Types

9 Guidelines · Performance:

Search Form & Logic

10 Guidelines · Performance:

Search Autocomplete

8 Guidelines · Performance:

Results Logic & Guidance

8 Guidelines · Performance:

Results Layout & Filtering

12 Guidelines · Performance:

Product Lists & Filtering

87 Guidelines · Performance:

Product Lists: Layout & Loading

14 Guidelines · Performance:

List Layout

8 Guidelines · Performance:

Loading Products

6 Guidelines · Performance:

List Items: Product Info & Thumbnails

18 Guidelines · Performance:

List Items: Product Info

9 Guidelines · Performance:

List Items: Product Thumbnails

9 Guidelines · Performance:

List Items: Interface & Hit Areas

12 Guidelines · Performance:

Filtering: Available Filters

11 Guidelines · Performance:

Filtering: Scope & Logic

11 Guidelines · Performance:

Filtering: Interface & Layout

11 Guidelines · Performance:

Sorting

10 Guidelines · Performance:

Product Page

96 Guidelines · Performance:

Product Page Layout

11 Guidelines · Performance:

Product Images

11 Guidelines · Performance:

Image Gallery UI

12 Guidelines · Performance:

Price, Purchase & Delivery

16 Guidelines · Performance:

The 'Buy' Section

9 Guidelines · Performance:

Shipping, Returns, and Gifting

7 Guidelines · Performance:

Product Variations

9 Guidelines · Performance:

Product Descriptions & Spec Sheet

15 Guidelines · Performance:

Product Descriptions

10 Guidelines · Performance:

Specifications Sheet

5 Guidelines · Performance:

User Reviews

13 Guidelines · Performance:

Cross-Sells & Cross-Navigation

9 Guidelines · Performance:

Cart & Checkout

130 Guidelines · Performance:

Shopping Cart & "Added to Cart" Behavior

10 Guidelines · Performance:

Account Selection & Creation

9 Guidelines · Performance:

Customer & Address Information

12 Guidelines · Performance:

Gifting Flow & Features

5 Guidelines · Performance:

Shipping & Store Pickup

11 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

8 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Order Review & Confirmation

9 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

Layout & Flow

23 Guidelines · Performance:

Form & Page Design

10 Guidelines · Performance:

User Interactions & Distractions

9 Guidelines · Performance:

Cross-Sells

4 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Form Fields

23 Guidelines · Performance:

Field Labels & Microcopy

7 Guidelines · Performance:

Field Design & Features

8 Guidelines · Performance:

Default Values & Autocompletion

8 Guidelines · Performance:

Customer Accounts

40 Guidelines · Performance:

Account Drop-Down

7 Guidelines · Performance:

Account Dashboard

6 Guidelines · Performance:

Account Sign In

6 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

13 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

8 Guidelines · Performance:

Order Tracking & Returns

25 Guidelines · Performance:

Place Order & Order Cancellation

5 Guidelines · Performance:

Order Tracking

9 Guidelines · Performance:

Order Returns

11 Guidelines · Performance:

Mobile Web

206 Guidelines · Performance:

Mobile Homepage

8 Guidelines · Performance:

Mobile Main Navigation & Categories

21 Guidelines · Performance:

Mobile Main Navigation

6 Guidelines · Performance:

Mobile Category Taxonomy

10 Guidelines · Performance:

Mobile Category Pages

5 Guidelines · Performance:

Mobile On-Site Search

24 Guidelines · Performance:

Mobile Autocomplete

7 Guidelines · Performance:

Mobile Query Types

8 Guidelines · Performance:

Mobile Search Design & Logic

9 Guidelines · Performance:

Mobile Product List

48 Guidelines · Performance:

Mobile Product List Layout & Features

18 Guidelines · Performance:

Mobile Filtering

12 Guidelines · Performance:

Mobile List Item Content

18 Guidelines · Performance:

Mobile Product Pages

13 Guidelines · Performance:

Mobile Product Page Layout

5 Guidelines · Performance:

Mobile User Reviews

8 Guidelines · Performance:

Mobile Checkout

47 Guidelines · Performance:

Mobile Layout & Features

2 Guidelines · Performance:

Mobile Shopping Cart

4 Guidelines · Performance:

Mobile Account Selection & Creation

7 Guidelines · Performance:

Mobile User Info

7 Guidelines · Performance:

Mobile Shipping & Store Pickup

6 Guidelines · Performance:

Mobile Payment

12 Guidelines · Performance:

Mobile Order Review & Confirmation

9 Guidelines · Performance:

Mobile Forms

26 Guidelines · Performance:

Mobile Form Fields

10 Guidelines · Performance:

Mobile Field Validation

8 Guidelines · Performance:

Mobile Input Optimization

8 Guidelines · Performance:

Mobile Site-Wide Features & Elements

19 Guidelines · Performance:

71 Major E-Commerce Sites
CompareWhat’s This?

Like HP, all 93 major e-commerce sites have been benchmarked across hundreds of guidelines, meaning the chart you’re seeing above summarizes 30,000+ usability ratings.

See methodology to read up on the evaluation criteria and scoring algorithm.

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