Benchmark Overview

Microsoft’s E-Commerce UX

This is a case study of Microsoft’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Microsoft’s overall e-commerce UX performance is mediocre. Some of Microsoft’s biggest UX issues are caused by poor Product Page, poor On-Site Search, and mediocre Product Lists & Filtering performances.

Microsoft’s Homepage & Category performance is acceptable. Notably, Microsoft’s category performance is hampered by poor Intermediary Category Pages and Homepage, although this is helped somewhat by decent Site-Wide Layout.

Microsoft’s On-Site Search performance is poor. Microsoft’s search experience in particular suffers from usability issues caused by mediocre Results Logic & Guidance, broken Results Layout & Filtering, and broken Search Query Types. That said, their search experience performs well within Search Form & Logic.

Microsoft’s Product Lists & Filtering performance is mediocre. Some of Microsoft’s biggest product list usability issues are due to mediocre Filtering: Scope & Logic, poor Loading Products, and poor List Items: Product Info & Thumbnails. That said, their product listings perform well within List Items: Personalization.

Microsoft’s Product Page performance is poor. Microsoft’s product page experience is particularly thwarted by usability issues related to mediocre The ‘Buy’ Section, mediocre Product Descriptions, and poor Product Page Layout. That said, their product page experience performs well within User Reviews.

Microsoft’s Cart & Checkout performance is acceptable. Notably, Microsoft’s checkout performance is hampered by mediocre Shipping & Store Pickup and Payment Flow & Methods (Incl. Third-Party), although this is helped somewhat by state of the art Order Review and Default Values & Autocompletion.

Microsoft’s Accounts & Self-Service performance is acceptable. Notably, Microsoft’s account performance is hampered by mediocre Account Sign In and poor ‘Your Account’: Addresses, Payments, & Newsletters.

Rank: 50 of 60

Usability Score: 290

URL: microsoftstore.com


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Poor
Acceptable
Good

Microsoft's E-Commerce UX: 503 guidelines · Comparative score: 290.2

Homepage & Category: 64 guidelines · Score: 634.9

Homepage: 15 guidelines · Score: 40.1

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237 Adhered High · Score: 33.0

Guideline #240 Violated High · Score: -23.6

Guideline #242 Adhered High · Score: 23.6

Guideline #248 Violated High · Score: -23.6

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Neutral · Score: 0.0

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Neutral · Score: 0.0

Guideline #245 Issue Resolved · Score: 23.6

Guideline #241 Violated High · Score: -14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Violated Low · Score: -7.1

Guideline #264 Neutral · Score: 0.0

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 15 guidelines · Score: 217.1

These 15 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253 Adhered High · Score: 33.0

Guideline #261 Adhered High · Score: 23.6

Guideline #263 Adhered High · Score: 33.0

Guideline #266 Adhered High · Score: 23.6

Guideline #267 Violated High · Score: -33.0

Guideline #268 Adhered High · Score: 28.3

Guideline #259 Issue Resolved · Score: 37.8

Guideline #282 Adhered High · Score: 23.6

Guideline #286 Adhered High · Score: 23.6

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Not Applicable · Score: 0.0

Guideline #278 Adhered High · Score: 18.9

Guideline #277 Issue Resolved · Score: 18.9

Guideline #318 Violated High · Score: -14.2

Guideline #1008 Not Applicable · Score: 0.0

Main Navigation: 16 guidelines · Score: 233.7

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287 Adhered High · Score: 33.0

Guideline #294 Adhered High · Score: 37.8

Guideline #302 Adhered High · Score: 33.0

Guideline #289 Adhered High · Score: 23.6

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.3

Guideline #291 Violated Low · Score: -11.8

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.6

Guideline #304 Issue Resolved · Score: 23.6

Guideline #305 Adhered High · Score: 18.9

Guideline #296 Adhered High · Score: 18.9

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Issue Resolved · Score: 14.2

Guideline #300 Violated High · Score: -9.4

Intermediary Category Pages: 6 guidelines · Score: 9.4

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307 Violated High · Score: -37.8

Guideline #309 Not Applicable · Score: 0.0

Guideline #308 Issue Resolved · Score: 23.6

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Issue Resolved · Score: 23.6

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 12 guidelines · Score: 134.5

These 12 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 12 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279 Adhered High · Score: 23.6

Guideline #258 Issue Resolved · Score: 37.8

Guideline #252 Adhered High · Score: 23.6

Guideline #250 Adhered High · Score: 18.9

Guideline #293 Adhered High · Score: 18.9

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Violated Low · Score: -7.1

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.4

Guideline #273 Not Applicable · Score: 0.0

Guideline #940 Not Applicable · Score: 0.0

Guideline #1057 Not Applicable · Score: 0.0

On-Site Search: 50 guidelines · Score: 12.6

Search Query Types: 12 guidelines · Score: -123.2

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333 Neutral · Score: 0.0

Guideline #334 Violated Low · Score: -25.3

Guideline #340 Not Applicable · Score: 0.0

Guideline #335 Not Applicable · Score: 0.0

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Violated Low · Score: -22.1

Guideline #344 Violated High · Score: -44.2

Guideline #399 Not Applicable · Score: 0.0

Guideline #338 Neutral · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Violated High · Score: -31.6

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 195.8

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered Low · Score: 18.9

Guideline #349 Issue Resolved · Score: 31.6

Guideline #407 Adhered High · Score: 44.2

Guideline #339 Issue Resolved · Score: 31.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 31.6

Guideline #348 Adhered High · Score: 25.3

Guideline #350 Adhered High · Score: 12.6

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 8 guidelines · Score: 183.1

These 8 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359 Adhered High · Score: 37.9

Guideline #404 Adhered Low · Score: 18.9

Guideline #361 Violated High · Score: -18.9

Guideline #356 Adhered High · Score: 31.6

Guideline #369 Adhered High · Score: 37.9

Guideline #368 Adhered High · Score: 31.6

Guideline #363 Adhered High · Score: 25.3

Guideline #1001 Adhered High · Score: 18.9

Results Logic & Guidance: 8 guidelines · Score: -12.6

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358 Violated High · Score: -44.2

Guideline #362 Violated Low · Score: -22.1

Guideline #370 Not Applicable · Score: 0.0

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Violated Low · Score: -9.5

Guideline #394 Issue Resolved · Score: 31.6

Guideline #365 Issue Resolved · Score: 31.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -230.5

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382 Violated High · Score: -31.6

Guideline #379 Violated High · Score: -50.5

Guideline #386 Not Applicable · Score: 0.0

Guideline #381 Neutral · Score: 0.0

Guideline #377 Adhered High · Score: 31.6

Guideline #376 Violated High · Score: -50.5

Guideline #403 Violated High · Score: -44.2

Guideline #393 Violated High · Score: -31.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Violated Low · Score: -15.8

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Violated High · Score: -37.9

Product Lists & Filtering: 95 guidelines · Score: 180.4

List Layout: 7 guidelines · Score: 75.4

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered Low · Score: 16.2

Guideline #531 Adhered High · Score: 26.9

Guideline #537 Violated High · Score: -26.9

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Adhered High · Score: 21.5

Guideline #862 Adhered High · Score: 37.7

Loading Products: 6 guidelines · Score: -32.3

These 6 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 6 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501 Violated High · Score: -32.3

Guideline #502 Adhered Low · Score: 16.2

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Violated High · Score: -32.3

Guideline #505 Not Applicable · Score: 0.0

Guideline #1024 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 24.2

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440 Adhered Low · Score: 21.5

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Violated High · Score: -37.7

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.3

Guideline #441 Violated Low · Score: -13.5

Guideline #447 Not Applicable · Score: 0.0

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Not Applicable · Score: 0.0

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Not Applicable · Score: 0.0

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.5

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: 123.9

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448 Adhered High · Score: 37.7

Guideline #528 Adhered High · Score: 37.7

Guideline #452 Adhered Low · Score: 13.5

Guideline #450 Violated High · Score: -26.9

Guideline #449 Adhered High · Score: 26.9

Guideline #525 Adhered Low · Score: 13.5

Guideline #527 Violated High · Score: -26.9

Guideline #529 Issue Resolved · Score: 32.3

Guideline #530 Adhered High · Score: 16.2

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 43.1

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480 Adhered High · Score: 37.7

Guideline #482 Adhered High · Score: 26.9

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.5

Filtering: Available Filters: 10 guidelines · Score: -199.3

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409 Violated High · Score: -43.1

Guideline #413 Not Applicable · Score: 0.0

Guideline #418 Violated High · Score: -37.7

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Violated High · Score: -37.7

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Not Applicable · Score: 0.0

Guideline #414 Violated High · Score: -26.9

Guideline #416 Violated High · Score: -26.9

Guideline #415 Violated High · Score: -26.9

Filtering: Scope & Logic: 14 guidelines · Score: 43.1

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424 Violated High · Score: -37.7

Guideline #427 Violated High · Score: -37.7

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Not Applicable · Score: 0.0

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Not Applicable · Score: 0.0

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Adhered High · Score: 26.9

Guideline #492 Adhered High · Score: 26.9

Guideline #493 Adhered High · Score: 26.9

Guideline #486 Adhered High · Score: 26.9

Filtering: Interface & Layout: 11 guidelines · Score: 5.4

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Adhered Low · Score: 18.9

Guideline #464 Adhered High · Score: 26.9

Guideline #467 Violated Low · Score: -13.5

Guideline #475 Violated High · Score: -26.9

Guideline #479 Neutral · Score: 0.0

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 26.9

Guideline #471 Violated High · Score: -26.9

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 59.2

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510 Adhered High · Score: 43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.5

Guideline #514 Adhered High · Score: 26.9

Guideline #513 Adhered High · Score: 26.9

Guideline #509 Violated High · Score: -26.9

Guideline #521 Adhered High · Score: 26.9

Guideline #517 Violated High · Score: -21.5

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 37.7

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 164.0

Product Page Layout: 8 guidelines · Score: -13.8

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Adhered High · Score: 24.2

Guideline #757 Violated High · Score: -24.2

Guideline #784 Violated High · Score: -17.3

Guideline #738 Issue Resolved · Score: 20.7

Guideline #766 Violated High · Score: -17.3

Guideline #846 Not Applicable · Score: 0.0

Product Images: 9 guidelines · Score: 13.8

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740 Adhered High · Score: 27.6

Guideline #741 Violated High · Score: -24.2

Guideline #747 Violated High · Score: -24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Not Applicable · Score: 0.0

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Issue Resolved · Score: 17.3

Guideline #756 Violated High · Score: -17.3

Image Gallery UI: 10 guidelines · Score: -51.8

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated High · Score: -24.2

Guideline #775 Violated High · Score: -20.7

Guideline #779 Violated High · Score: -17.3

Guideline #783 Violated High · Score: -17.3

Guideline #781 Violated High · Score: -17.3

Guideline #773 Issue Resolved · Score: 10.4

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 27.6

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759 Adhered High · Score: 17.3

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Violated Low · Score: -6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 3.5

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791 Adhered High · Score: 17.3

Guideline #795 Violated High · Score: -24.2

Guideline #820 Violated High · Score: -24.2

Guideline #798 Violated High · Score: -17.3

Guideline #817 Issue Resolved · Score: 17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Issue Resolved · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Neutral · Score: 0.0

Shipping, Returns, and Gifting: 7 guidelines · Score: 17.3

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825 Issue Resolved · Score: 17.3

Guideline #826 Adhered High · Score: 17.3

Guideline #803 Violated High · Score: -24.2

Guideline #836 Adhered High · Score: 17.3

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 63.9

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848 Adhered High · Score: 24.2

Guideline #853 Adhered High · Score: 17.3

Guideline #849 Violated Low · Score: -8.6

Guideline #837 Issue Resolved · Score: 17.3

Guideline #851 Not Applicable · Score: 0.0

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Adhered High · Score: 6.9

Guideline #852 Not Applicable · Score: 0.0

Guideline #856 Issue Resolved · Score: 6.9

Product Descriptions: 7 guidelines · Score: 43.1

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841 Adhered High · Score: 24.2

Guideline #843 Violated High · Score: -24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Adhered High · Score: 17.3

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Violated Low · Score: -8.6

Specifications Sheet: 5 guidelines · Score: 17.3

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858 Adhered High · Score: 24.2

Guideline #840 Violated High · Score: -17.3

Guideline #835 Adhered High · Score: 17.3

Guideline #839 Violated High · Score: -17.3

Guideline #857 Adhered High · Score: 10.4

User Reviews: 13 guidelines · Score: 110.5

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739 Adhered High · Score: 24.2

Guideline #743 Adhered High · Score: 24.2

Guideline #750 Adhered Low · Score: 13.8

Guideline #749 Adhered High · Score: 20.7

Guideline #768 Violated Low · Score: -8.6

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated Low · Score: -8.6

Guideline #785 Violated High · Score: -17.3

Guideline #767 Adhered High · Score: 17.3

Guideline #765 Adhered High · Score: 17.3

Guideline #746 Adhered High · Score: 17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -29.3

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807 Violated High · Score: -24.2

Guideline #788 Violated High · Score: -13.8

Guideline #787 Adhered Low · Score: 8.6

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: -38.0

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810 Violated High · Score: -17.3

Guideline #811 Violated High · Score: -24.2

Guideline #828 Violated High · Score: -17.3

Guideline #813 Not Applicable · Score: 0.0

Guideline #814 Not Applicable · Score: 0.0

Guideline #812 Not Applicable · Score: 0.0

Guideline #821 Not Applicable · Score: 0.0

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Not Applicable · Score: 0.0

Cart & Checkout: 134 guidelines · Score: 513.3

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 60.1

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601 Issue Resolved · Score: 13.7

Guideline #600 Issue Resolved · Score: 13.7

Guideline #602 Issue Resolved · Score: 13.7

Guideline #603 Issue Resolved · Score: 13.7

Guideline #732 Adhered Low · Score: 9.6

Guideline #620 Violated Low · Score: -6.8

Guideline #623 Violated Low · Score: -6.8

Guideline #622 Adhered High · Score: 13.7

Guideline #673 Adhered Low · Score: 6.8

Guideline #624 Violated High · Score: -10.9

Account Selection & Creation: 9 guidelines · Score: -49.2

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637 Violated High · Score: -19.1

Guideline #652 Not Applicable · Score: 0.0

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Adhered High · Score: 19.1

Guideline #638 Violated High · Score: -13.7

Guideline #653 Not Applicable · Score: 0.0

Guideline #676 Violated High · Score: -13.7

Guideline #665 Violated High · Score: -13.7

Guideline #640 Violated High · Score: -8.2

Customer & Address Information: 12 guidelines · Score: 19.1

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731 Violated Low · Score: -9.6

Guideline #566 Violated Low · Score: -10.9

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Issue Resolved · Score: 19.1

Guideline #736 Issue Resolved · Score: 19.1

Guideline #561 Violated High · Score: -13.7

Guideline #558 Adhered High · Score: 13.7

Guideline #557 Violated Low · Score: -6.8

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Not Applicable · Score: 0.0

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.2

Gifting Flow & Features: 5 guidelines · Score: -13.7

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -13.7

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: 9.6

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544 Adhered High · Score: 19.1

Guideline #547 Adhered Low · Score: 8.2

Guideline #550 Adhered High · Score: 13.7

Guideline #543 Violated High · Score: -13.7

Guideline #548 Violated Low · Score: -5.5

Guideline #549 Not Applicable · Score: 0.0

Guideline #632 Violated High · Score: -13.7

Guideline #633 Violated High · Score: -13.7

Guideline #631 Adhered High · Score: 13.7

Guideline #634 Violated Low · Score: -6.8

Guideline #635 Adhered High · Score: 8.2

Payment Flow & Methods (Incl. Third-Party): 8 guidelines · Score: 1.4

These 8 ‘Payment Flow & Methods (Incl. Third-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. Third-Party)’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590 Violated Low · Score: -6.8

Guideline #671 Adhered Low · Score: 8.2

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Not Applicable · Score: 0.0

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered Low · Score: 5.5

Guideline #586 Violated Low · Score: -5.5

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 15.0

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582 Adhered High · Score: 19.1

Guideline #594 Violated High · Score: -19.1

Guideline #587 Violated High · Score: -19.1

Guideline #583 Issue Resolved · Score: 13.7

Guideline #588 Violated High · Score: -13.7

Guideline #577 Adhered High · Score: 13.7

Guideline #584 Adhered Low · Score: 6.8

Guideline #591 Adhered High · Score: 10.9

Guideline #585 Adhered High · Score: 8.2

Guideline #664 Violated High · Score: -5.5

Order Review: 5 guidelines · Score: 66.9

‘State of the Art’

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552 Adhered High · Score: 19.1

Guideline #556 Adhered High · Score: 16.4

Guideline #545 Adhered High · Score: 13.7

Guideline #551 Adhered Low · Score: 6.8

Guideline #553 Adhered High · Score: 10.9

Order Confirmation & E-Mail: 4 guidelines · Score: -1.4

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599 Violated Low · Score: -6.8

Guideline #596 Adhered Low · Score: 5.5

Guideline #598 Violated High · Score: -8.2

Guideline #597 Adhered High · Score: 8.2

Form & Page Design: 10 guidelines · Score: 54.6

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606 Adhered High · Score: 13.7

Guideline #611 Violated High · Score: -13.7

Guideline #687 Adhered High · Score: 10.9

Guideline #613 Violated High · Score: -8.2

Guideline #607 Adhered High · Score: 8.2

Guideline #608 Adhered High · Score: 8.2

Guideline #730 Adhered Low · Score: 9.6

Guideline #679 Issue Resolved · Score: 19.1

Guideline #668 Violated Low · Score: -6.8

Guideline #733 Adhered High · Score: 13.7

User Interactions & Distractions: 10 guidelines · Score: 79.2

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696 Issue Resolved · Score: 19.1

Guideline #707 Adhered High · Score: 13.7

Guideline #609 Adhered High · Score: 13.7

Guideline #709 Not Applicable · Score: 0.0

Guideline #726 Issue Resolved · Score: 16.4

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Adhered High · Score: 19.1

Guideline #713 Violated High · Score: -16.4

Guideline #657 Adhered High · Score: 8.2

Guideline #699 Adhered High · Score: 5.5

Cross-Sells: 4 guidelines · Score: 46.4

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581 Issue Resolved · Score: 19.1

Guideline #579 Issue Resolved · Score: 13.7

Guideline #580 Issue Resolved · Score: 13.7

Guideline #578 Not Applicable · Score: 0.0

Validation Errors & Data Persistence: 10 guidelines · Score: 77.8

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720 Adhered High · Score: 21.8

Guideline #723 Issue Resolved · Score: 21.8

Guideline #722 Violated Low · Score: -9.6

Guideline #719 Adhered High · Score: 19.1

Guideline #721 Adhered High · Score: 16.4

Guideline #718 Violated High · Score: -16.4

Guideline #625 Adhered High · Score: 16.4

Guideline #626 Adhered High · Score: 16.4

Guideline #627 Violated High · Score: -8.2

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 15.0

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686 Violated Low · Score: -10.9

Guideline #683 Adhered High · Score: 19.1

Guideline #681 Adhered High · Score: 13.7

Guideline #685 Adhered High · Score: 10.9

Guideline #694 Violated High · Score: -13.7

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Violated Low · Score: -4.1

Field Design & Features: 8 guidelines · Score: 32.8

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674 Violated Low · Score: -9.6

Guideline #659 Adhered Low · Score: 6.8

Guideline #669 Issue Resolved · Score: 13.7

Guideline #660 Adhered High · Score: 13.7

Guideline #658 Violated High · Score: -8.2

Guideline #705 Not Applicable · Score: 0.0

Guideline #670 Issue Resolved · Score: 8.2

Guideline #663 Issue Resolved · Score: 8.2

Default Values & Autocompletion: 8 guidelines · Score: 90.1

‘State of the Art’

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555 Adhered High · Score: 19.1

Guideline #554 Adhered High · Score: 16.4

Guideline #568 Issue Resolved · Score: 16.4

Guideline #576 Adhered High · Score: 13.7

Guideline #572 Adhered High · Score: 16.4

Guideline #734 Not Applicable · Score: 0.0

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.2

Accounts & Self-Service: 65 guidelines · Score: 235.9

Account Drop-Down: 7 guidelines · Score: 37.0

These 7 ‘Account Drop-Down’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 7 elements necessary to create a high-performing ‘Account Drop-Down’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #871 Violated High · Score: -46.3

Guideline #872 Adhered High · Score: 46.3

Guideline #876 Violated High · Score: -46.3

Guideline #877 Not Applicable · Score: 0.0

Guideline #886 Adhered High · Score: 55.5

Guideline #887 Neutral · Score: 0.0

Guideline #900 Issue Resolved · Score: 27.8

Account Dashboard: 6 guidelines · Score: 50.9

These 6 ‘Account Dashboard’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Dashboard’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #863 Adhered Low · Score: 13.9

Guideline #865 Violated Low · Score: -27.8

Guideline #866 Violated Low · Score: -23.1

Guideline #870 Adhered High · Score: 37.0

Guideline #873 Adhered Low · Score: 13.9

Guideline #874 Adhered High · Score: 37.0

Account Sign In: 6 guidelines · Score: 46.3

These 6 ‘Account Sign In’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Sign In’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #879 Adhered High · Score: 64.8

Guideline #882 Issue Resolved · Score: 46.3

Guideline #889 Violated High · Score: -55.5

Guideline #890 Issue Resolved · Score: 37.0

Guideline #903 Violated High · Score: -46.3

Guideline #926 Not Applicable · Score: 0.0

'Your Account': Addresses, Payments, & Newsletters: 13 guidelines · Score: -74.0

These 13 ‘'Your Account': Addresses, Payments, & Newsletters’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 13 elements necessary to create a high-performing ‘'Your Account': Addresses, Payments, & Newsletters’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #864 Adhered High · Score: 55.5

Guideline #888 Not Applicable · Score: 0.0

Guideline #891 Violated High · Score: -46.3

Guideline #893 Adhered High · Score: 46.3

Guideline #896 Violated High · Score: -27.8

Guideline #902 Adhered High · Score: 27.8

Guideline #904 Adhered High · Score: 18.5

Guideline #908 Violated High · Score: -46.3

Guideline #911 Not Applicable · Score: 0.0

Guideline #916 Violated High · Score: -46.3

Guideline #917 Adhered High · Score: 18.5

Guideline #918 Violated High · Score: -27.8

Guideline #919 Violated High · Score: -46.3

Orders & Order Tracking: 14 guidelines · Score: 41.6

These 14 ‘Orders & Order Tracking’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 14 elements necessary to create a high-performing ‘Orders & Order Tracking’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #878 Adhered Low · Score: 18.5

Guideline #884 Violated High · Score: -18.5

Guideline #895 Issue Resolved · Score: 46.3

Guideline #905 Not Applicable · Score: 0.0

Guideline #906 Violated Low · Score: -23.1

Guideline #907 Adhered High · Score: 46.3

Guideline #909 Adhered High · Score: 46.3

Guideline #910 Violated Low · Score: -9.3

Guideline #912 Violated High · Score: -27.8

Guideline #913 Violated High · Score: -27.8

Guideline #914 Neutral · Score: 0.0

Guideline #915 Adhered High · Score: 27.8

Guideline #924 Violated Low · Score: -23.1

Guideline #925 Violated Low · Score: -13.9

Order Returns: 11 guidelines · Score: 92.5

These 11 ‘Order Returns’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 11 elements necessary to create a high-performing ‘Order Returns’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #867 Violated High · Score: -46.3

Guideline #868 Adhered High · Score: 46.3

Guideline #869 Violated Low · Score: -23.1

Guideline #894 Adhered Low · Score: 37.0

Guideline #897 Violated Low · Score: -23.1

Guideline #898 Adhered High · Score: 27.8

Guideline #899 Not Applicable · Score: 0.0

Guideline #920 Adhered High · Score: 46.3

Guideline #921 Violated High · Score: -46.3

Guideline #922 Adhered High · Score: 46.3

Guideline #927 Adhered High · Score: 27.8

Account-Wide Navigation, Structure, & Information: 8 guidelines · Score: 41.6

These 8 ‘Account-Wide Navigation, Structure, & Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 8 elements necessary to create a high-performing ‘Account-Wide Navigation, Structure, & Information’ implementation.

Premium also shows you why Microsoft and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #875 Violated High · Score: -27.8

Guideline #880 Adhered High · Score: 18.5

Guideline #881 Adhered High · Score: 46.3

Guideline #883 Violated High · Score: -64.8

Guideline #885 Not Applicable · Score: 0.0

Guideline #892 Adhered Low · Score: 23.1

Guideline #901 Not Applicable · Score: 0.0

Guideline #923 Adhered High · Score: 46.3

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Microsoft’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.



Industry Comparison: Electronics & Office

Overall Microsoft ranks 50 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 8 in the Electronics & Office industry.