Benchmark Overview

Microsoft’s E-Commerce UX

This is a case study of Microsoft’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Microsoft’s overall e-commerce UX performance is poor. Some of Microsoft’s biggest UX issues are caused by broken On-Site Search, poor Product Page, and mediocre Cart & Checkout performances.

Microsoft’s Homepage & Category performance is acceptable. Notably, Microsoft’s category performance is hampered by poor Intermediary Category Pages and Homepage, although this is helped somewhat by decent Site-Wide Layout and Main Navigation.

Microsoft’s On-Site Search performance is broken. Some of Microsoft’s biggest on-site search usability issues are due to mediocre Search Form & Logic, broken Search Autocomplete, and broken Search Query Types.

Microsoft’s Product Lists & Filtering performance is mediocre. Microsoft’s product listings are particularly thwarted by usability issues related to mediocre Filtering: Scope & Logic, poor Loading Products, and poor List Items: Product Info & Thumbnails. That said, their product listings perform well within List Items: Personalization.

Microsoft’s Product Page performance is poor. Some of Microsoft’s biggest product page usability issues are due to mediocre The ‘Buy’ Section, mediocre Product Descriptions, and poor Product Page Layout. That said, their product page experience performs well within User Reviews.

Microsoft’s Cart & Checkout performance is mediocre. Microsoft’s checkout is particularly thwarted by usability issues related to poor Order Confirmation & E-Mail, User Interactions & Distractions, and Gifting Flow & Features. That said, their checkout performs well within Order Review.

Rank: 57 of 60

Usability Score: 221

URL: microsoftstore.com


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Poor
Acceptable
Good

Microsoft's E-Commerce UX: 433 guidelines · Comparative score: 221.4

Homepage & Category: 61 guidelines · Score: 638.2

Homepage: 15 guidelines · Score: 40.3

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Guideline #237 Adhered High · Score: 33.2

Guideline #240 Violated High · Score: -23.7

Guideline #242 Adhered High · Score: 23.7

Guideline #248 Violated High · Score: -23.7

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Neutral · Score: 0.0

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Neutral · Score: 0.0

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Violated High · Score: -14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Violated Low · Score: -7.1

Guideline #264 Neutral · Score: 0.0

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 218.3

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Guideline #253 Adhered High · Score: 33.2

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Violated High · Score: -33.2

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Issue Resolved · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Not Applicable · Score: 0.0

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Issue Resolved · Score: 19.0

Guideline #318 Violated High · Score: -14.2

Main Navigation: 16 guidelines · Score: 234.9

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Guideline #287 Adhered High · Score: 33.2

Guideline #294 Adhered High · Score: 38.0

Guideline #302 Adhered High · Score: 33.2

Guideline #289 Adhered High · Score: 23.7

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Violated Low · Score: -11.9

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Adhered High · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Issue Resolved · Score: 14.2

Guideline #300 Violated High · Score: -9.5

Intermediary Category Pages: 6 guidelines · Score: 9.5

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Guideline #307 Violated High · Score: -38.0

Guideline #309 Not Applicable · Score: 0.0

Guideline #308 Issue Resolved · Score: 23.7

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Issue Resolved · Score: 23.7

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 135.2

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Guideline #279 Adhered High · Score: 23.7

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Adhered High · Score: 23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Adhered High · Score: 19.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Violated Low · Score: -7.1

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Not Applicable · Score: 0.0

On-Site Search: 49 guidelines · Score: -141.0

Search Query Types: 12 guidelines · Score: -117.5

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Guideline #333 Adhered High · Score: 53.7

Guideline #334 Violated High · Score: -53.7

Guideline #340 Neutral · Score: 0.0

Guideline #335 Violated High · Score: -33.6

Guideline #337 Violated High · Score: -47.0

Guideline #341 Violated Low · Score: -23.5

Guideline #344 Adhered High · Score: 47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Violated High · Score: -26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 80.6

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.6

Guideline #348 Violated High · Score: -26.9

Guideline #350 Not Applicable · Score: 0.0

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: -47.0

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Guideline #359 Adhered High · Score: 40.3

Guideline #404 Violated High · Score: -40.3

Guideline #361 Violated High · Score: -20.1

Guideline #356 Issue Resolved · Score: 33.6

Guideline #369 Neutral · Score: 0.0

Guideline #368 Violated High · Score: -33.6

Guideline #363 Violated High · Score: -26.9

Results Logic & Guidance: 8 guidelines · Score: 127.6

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Guideline #358 Issue Resolved · Score: 47.0

Guideline #362 Violated High · Score: -47.0

Guideline #370 Adhered High · Score: 40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Issue Resolved · Score: 33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -184.7

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Neutral · Score: 0.0

Guideline #386 Issue Resolved · Score: 47.0

Guideline #381 Violated High · Score: -26.9

Guideline #377 Violated Low · Score: -16.8

Guideline #376 Violated High · Score: -53.7

Guideline #403 Not Applicable · Score: 0.0

Guideline #393 Violated High · Score: -33.6

Guideline #406 Violated High · Score: -33.6

Guideline #378 Violated High · Score: -33.6

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Not Applicable · Score: 0.0

Product Lists & Filtering: 94 guidelines · Score: 180.6

List Layout: 7 guidelines · Score: 75.5

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Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered Low · Score: 16.2

Guideline #531 Adhered High · Score: 27.0

Guideline #537 Violated High · Score: -27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Adhered High · Score: 21.6

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: -32.4

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Guideline #501 Violated High · Score: -32.4

Guideline #502 Adhered Low · Score: 16.2

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Violated High · Score: -32.4

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 24.3

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Guideline #440 Adhered Low · Score: 21.6

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Violated High · Score: -37.7

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Violated Low · Score: -13.5

Guideline #447 Not Applicable · Score: 0.0

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Not Applicable · Score: 0.0

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Not Applicable · Score: 0.0

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.6

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: 124.0

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Guideline #448 Adhered High · Score: 37.7

Guideline #528 Adhered High · Score: 37.7

Guideline #452 Adhered Low · Score: 13.5

Guideline #450 Violated High · Score: -27.0

Guideline #449 Adhered High · Score: 27.0

Guideline #525 Adhered Low · Score: 13.5

Guideline #527 Violated High · Score: -27.0

Guideline #529 Issue Resolved · Score: 32.4

Guideline #530 Adhered High · Score: 16.2

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 43.1

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Guideline #480 Adhered High · Score: 37.7

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: -199.5

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Guideline #409 Violated High · Score: -43.1

Guideline #413 Not Applicable · Score: 0.0

Guideline #418 Violated High · Score: -37.7

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Violated High · Score: -37.7

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Not Applicable · Score: 0.0

Guideline #414 Violated High · Score: -27.0

Guideline #416 Violated High · Score: -27.0

Guideline #415 Violated High · Score: -27.0

Filtering: Scope & Logic: 14 guidelines · Score: 43.1

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Guideline #424 Violated High · Score: -37.7

Guideline #427 Violated High · Score: -37.7

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Not Applicable · Score: 0.0

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Not Applicable · Score: 0.0

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Adhered High · Score: 27.0

Guideline #492 Adhered High · Score: 27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Adhered High · Score: 27.0

Filtering: Interface & Layout: 11 guidelines · Score: 5.4

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Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Adhered Low · Score: 18.9

Guideline #464 Adhered High · Score: 27.0

Guideline #467 Violated Low · Score: -13.5

Guideline #475 Violated High · Score: -27.0

Guideline #479 Neutral · Score: 0.0

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 27.0

Guideline #471 Violated High · Score: -27.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 59.3

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Guideline #510 Adhered High · Score: 43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Adhered High · Score: 27.0

Guideline #517 Violated High · Score: -21.6

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 37.7

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Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 157.1

Product Page Layout: 8 guidelines · Score: -13.8

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Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Adhered High · Score: 24.2

Guideline #757 Violated High · Score: -24.2

Guideline #784 Violated High · Score: -17.3

Guideline #738 Issue Resolved · Score: 20.7

Guideline #766 Violated High · Score: -17.3

Guideline #846 Not Applicable · Score: 0.0

Product Images: 9 guidelines · Score: 13.8

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Guideline #740 Adhered High · Score: 27.6

Guideline #741 Violated High · Score: -24.2

Guideline #747 Violated High · Score: -24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Not Applicable · Score: 0.0

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Issue Resolved · Score: 17.3

Guideline #756 Violated High · Score: -17.3

Image Gallery UI: 10 guidelines · Score: -51.8

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Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated High · Score: -24.2

Guideline #775 Violated High · Score: -20.7

Guideline #779 Violated High · Score: -17.3

Guideline #783 Violated High · Score: -17.3

Guideline #781 Violated High · Score: -17.3

Guideline #773 Issue Resolved · Score: 10.4

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 27.6

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Guideline #759 Adhered High · Score: 17.3

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Violated Low · Score: -6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 3.5

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Guideline #791 Adhered High · Score: 17.3

Guideline #795 Violated High · Score: -24.2

Guideline #820 Violated High · Score: -24.2

Guideline #798 Violated High · Score: -17.3

Guideline #817 Issue Resolved · Score: 17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Issue Resolved · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Neutral · Score: 0.0

Shipping, Returns, and Gifting: 7 guidelines · Score: 17.3

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Guideline #825 Issue Resolved · Score: 17.3

Guideline #826 Adhered High · Score: 17.3

Guideline #803 Violated High · Score: -24.2

Guideline #836 Adhered High · Score: 17.3

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 63.9

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Guideline #848 Adhered High · Score: 24.2

Guideline #853 Adhered High · Score: 17.3

Guideline #849 Violated Low · Score: -8.6

Guideline #837 Issue Resolved · Score: 17.3

Guideline #851 Not Applicable · Score: 0.0

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Adhered High · Score: 6.9

Guideline #852 Not Applicable · Score: 0.0

Guideline #856 Issue Resolved · Score: 6.9

Product Descriptions: 7 guidelines · Score: 43.1

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Guideline #841 Adhered High · Score: 24.2

Guideline #843 Violated High · Score: -24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Adhered High · Score: 17.3

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Violated Low · Score: -8.6

Specifications Sheet: 5 guidelines · Score: 17.3

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Guideline #858 Adhered High · Score: 24.2

Guideline #840 Violated High · Score: -17.3

Guideline #835 Adhered High · Score: 17.3

Guideline #839 Violated High · Score: -17.3

Guideline #857 Adhered High · Score: 10.4

User Reviews: 13 guidelines · Score: 110.5

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Guideline #739 Adhered High · Score: 24.2

Guideline #743 Adhered High · Score: 24.2

Guideline #750 Adhered Low · Score: 13.8

Guideline #749 Adhered High · Score: 20.7

Guideline #768 Violated Low · Score: -8.6

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated Low · Score: -8.6

Guideline #785 Violated High · Score: -17.3

Guideline #767 Adhered High · Score: 17.3

Guideline #765 Adhered High · Score: 17.3

Guideline #746 Adhered High · Score: 17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -36.2

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Guideline #807 Violated High · Score: -24.2

Guideline #788 Violated High · Score: -20.7

Guideline #787 Adhered Low · Score: 8.6

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: -38.0

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Guideline #810 Violated High · Score: -17.3

Guideline #811 Violated High · Score: -24.2

Guideline #828 Violated High · Score: -17.3

Guideline #813 Not Applicable · Score: 0.0

Guideline #814 Not Applicable · Score: 0.0

Guideline #812 Not Applicable · Score: 0.0

Guideline #821 Not Applicable · Score: 0.0

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Not Applicable · Score: 0.0

Cart & Checkout: 134 guidelines · Score: 272.3

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 64.1

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Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Issue Resolved · Score: 14.6

Guideline #602 Issue Resolved · Score: 14.6

Guideline #603 Issue Resolved · Score: 14.6

Guideline #732 Adhered Low · Score: 10.2

Guideline #620 Adhered High · Score: 14.6

Guideline #623 Violated Low · Score: -7.3

Guideline #622 Violated High · Score: -14.6

Guideline #673 Adhered High · Score: 14.6

Guideline #624 Violated High · Score: -11.6

Account Selection & Creation: 9 guidelines · Score: -32.0

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Guideline #637 Adhered High · Score: 20.4

Guideline #652 Violated Low · Score: -10.2

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Violated Low · Score: -10.2

Guideline #638 Violated High · Score: -14.6

Guideline #653 Violated Low · Score: -7.3

Guideline #676 Violated High · Score: -14.6

Guideline #665 Not Applicable · Score: 0.0

Guideline #640 Adhered Low · Score: 4.4

Customer & Address Information: 12 guidelines · Score: 20.4

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Guideline #731 Violated Low · Score: -10.2

Guideline #566 Violated Low · Score: -11.6

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Issue Resolved · Score: 20.4

Guideline #736 Issue Resolved · Score: 20.4

Guideline #561 Violated High · Score: -14.6

Guideline #558 Adhered High · Score: 14.6

Guideline #557 Violated Low · Score: -7.3

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Not Applicable · Score: 0.0

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.7

Gifting Flow & Features: 5 guidelines · Score: -14.6

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Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -14.6

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: -34.9

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Guideline #544 Violated High · Score: -20.4

Guideline #547 Violated Low · Score: -8.7

Guideline #550 Adhered High · Score: 14.6

Guideline #543 Violated High · Score: -14.6

Guideline #548 Violated High · Score: -11.6

Guideline #549 Issue Resolved · Score: 5.8

Guideline #632 Not Applicable · Score: 0.0

Guideline #633 Not Applicable · Score: 0.0

Guideline #631 Not Applicable · Score: 0.0

Guideline #634 Not Applicable · Score: 0.0

Guideline #635 Not Applicable · Score: 0.0

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: 23.3

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Guideline #590 Neutral · Score: 0.0

Guideline #671 Adhered High · Score: 17.5

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Not Applicable · Score: 0.0

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered High · Score: 11.6

Guideline #586 Violated Low · Score: -5.8

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: -83.0

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Guideline #582 Violated High · Score: -20.4

Guideline #594 Violated High · Score: -20.4

Guideline #587 Violated High · Score: -20.4

Guideline #583 Adhered High · Score: 14.6

Guideline #588 Violated High · Score: -14.6

Guideline #577 Neutral · Score: 0.0

Guideline #584 Violated Low · Score: -7.3

Guideline #591 Violated High · Score: -11.6

Guideline #585 Violated High · Score: -8.7

Guideline #664 Adhered High · Score: 5.8

Order Review: 5 guidelines · Score: 42.2

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Guideline #552 Neutral · Score: 0.0

Guideline #556 Adhered Low · Score: 8.7

Guideline #545 Adhered High · Score: 14.6

Guideline #551 Adhered Low · Score: 7.3

Guideline #553 Adhered High · Score: 11.6

Order Confirmation & E-Mail: 4 guidelines · Score: -1.5

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Guideline #599 Violated Low · Score: -7.3

Guideline #596 Adhered Low · Score: 5.8

Guideline #598 Violated Low · Score: -4.4

Guideline #597 Adhered Low · Score: 4.4

Form & Page Design: 10 guidelines · Score: 68.4

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Guideline #606 Adhered High · Score: 14.6

Guideline #611 Violated High · Score: -14.6

Guideline #687 Adhered High · Score: 11.6

Guideline #613 Violated High · Score: -8.7

Guideline #607 Adhered Low · Score: 4.4

Guideline #608 Adhered High · Score: 8.7

Guideline #730 Adhered Low · Score: 10.2

Guideline #679 Issue Resolved · Score: 20.4

Guideline #668 Adhered Low · Score: 7.3

Guideline #733 Adhered High · Score: 14.6

User Interactions & Distractions: 10 guidelines · Score: 14.6

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Guideline #696 Issue Resolved · Score: 20.4

Guideline #707 Violated High · Score: -14.6

Guideline #609 Violated Low · Score: -7.3

Guideline #709 Adhered High · Score: 14.6

Guideline #726 Issue Resolved · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Not Applicable · Score: 0.0

Guideline #713 Violated High · Score: -17.5

Guideline #657 Violated Low · Score: -4.4

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 23.3

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Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Violated Low · Score: -7.3

Guideline #580 Issue Resolved · Score: 14.6

Guideline #578 Violated Low · Score: -4.4

Validation Errors & Data Persistence: 10 guidelines · Score: 32.0

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Guideline #720 Adhered High · Score: 23.3

Guideline #723 Adhered High · Score: 23.3

Guideline #722 Violated High · Score: -20.4

Guideline #719 Violated High · Score: -20.4

Guideline #721 Adhered High · Score: 17.5

Guideline #718 Violated High · Score: -17.5

Guideline #625 Adhered High · Score: 17.5

Guideline #626 Adhered High · Score: 17.5

Guideline #627 Violated High · Score: -8.7

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 51.0

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Guideline #686 Adhered High · Score: 23.3

Guideline #683 Adhered High · Score: 20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Adhered High · Score: 11.6

Guideline #694 Violated High · Score: -14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Violated Low · Score: -4.4

Field Design & Features: 8 guidelines · Score: 39.3

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Guideline #674 Issue Resolved · Score: 20.4

Guideline #659 Violated High · Score: -14.6

Guideline #669 Issue Resolved · Score: 14.6

Guideline #660 Adhered High · Score: 14.6

Guideline #658 Neutral · Score: 0.0

Guideline #705 Neutral · Score: 0.0

Guideline #670 Violated Low · Score: -4.4

Guideline #663 Adhered High · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: 39.3

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Guideline #555 Adhered High · Score: 20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Violated High · Score: -17.5

Guideline #576 Adhered High · Score: 14.6

Guideline #572 Not Applicable · Score: 0.0

Guideline #734 Violated Low · Score: -4.4

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Microsoft’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Microsoft ranks 57 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 7 in the Electronics industry.