External Article: The Current State of E-Commerce Filtering

This is the 4th in a series of 9 articles based on research findings from our e-commerce product list usability study.

In today’s article, we’ll go over 7 guidelines from the E-Commerce Product Lists & Filtering report.

The article is published as a guest post at Smashing Magazine and explore 7 key aspects of the user’s filtering experience in an e-commerce context. The article also includes an analysis of the current state of e-commerce filtering based on the benchmark of the 50 top e-commerce sites:

The Current State of E-Commerce Filtering

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Article Series

  1. Most E-Commerce Sites Need ‘Price Per Unit’
  2. Users’ Perception of Product Ratings
  3. Category-Specific Sorting: A New Way to Sort Products
  4. External Article: The Current State of E-Commerce Filtering
  5. Filtering UI: A Horizontal Toolbar Can Outperform the Traditional Sidebar
  6. Contextual List Item Information – A New E-Commerce Personalization Technique
  7. How to Design ‘Applied Filters’ (42% Get It Wrong)
  8. Don’t Base ‘Customer Ratings’ Sorting on Averages Only
  9. 7 Filtering Implementations That Make Macy’s Best-in-Class

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