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External Article: The Current State of E-Commerce Filtering

This is the 4th in a series of 9 articles based on research findings from our e-commerce product list usability study.

In today’s article, we’ll go over 7 guidelines from the E-Commerce Product Lists & Filtering report.

The article is published as a guest post at Smashing Magazine and explore 7 key aspects of the user’s filtering experience in an e-commerce context. The article also includes an analysis of the current state of e-commerce filtering based on the benchmark of the 50 top e-commerce sites:

The Current State of E-Commerce Filtering

Authored by Baymard Institute on April 20, 2015

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