Online Grocery: New UX Benchmark with 3,500+ Performance Scores and 2,900+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of Online Grocery sites and apps, thereby expanding our existing Online Grocery benchmark with 5 new UX case studies.

This follows from our large-scale user testing research on Online Grocery sites and apps and adds to our existing e-commerce UX benchmark.

5 New Online Grocery UX Case Studies

The 5 sites and apps added to our Online Grocery benchmark have been manually assessed across 700+ research-based UX parameters relevant to Online Grocery sites and apps, resulting in 3,500+ weighted UX performance scores and 2,900+ worst and best practice examples.

For the benchmark, we rated 5 new Online Grocery sites and apps (bringing our total for the Online Grocery benchmark to 10 sites and 5 apps): Safeway, Aldi, Kroger, HEB, and Morrison’s.

You can explore the 5 new Online Grocery UX case studies using the below links:

Online Grocery UX Performance

Each of the new 5 Online Grocery sites’ and apps’ 3,500+ UX performance scores, along with the scores for the 5 other Online Grocery sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Online Grocery research overview page.

Getting access: all 3,500+ UX performance scores, 2,900+ best practice examples, and the UX insights from researching the Online Grocery industry are available immediately and in full within Baymard Premium. (If you already have an account open the Online Grocery study.)

If you want to know how your Online Grocery website or app performs and compares, then learn more about getting Baymard to conduct an Online Grocery UX Audit of your site or app.

Authored by Anders Nielsen on January 16, 2024

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