Benchmarks

Morrison’s E-Commerce UX

This is a case study of Morrison’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 745 design elements. 244 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Morrison’s overall e-commerce UX performance is broken. This is mainly due to broken Mobile App, Desktop Web, and Mobile Web performances.

First benchmarked in January 2024.


Performance-30.9Broken

URLgroceries.morrisons.com


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Overall UX Performance

745 Guidelines · Performance:

Desktop Web

246 Guidelines · Performance:

Mobile Web

256 Guidelines · Performance:

Mobile App

243 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.