This is a case study of Safeway’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
Safeway’s Cart & Checkout performance is broken. Safeway’s checkout in particular suffers from usability issues caused by broken Data Input, Focus, and Layout. That said, their checkout performs great within Copywriting.