Snowe’s E-Commerce UX

This is a case study of Snowe’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 469 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Snowe’s overall e-commerce UX performance is mediocre. Notably, Snowe’s UX performance is impeded by poor Customer Accounts and mediocre Homepage & Category.

First benchmarked in January 2022.


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Overall UX Performance

485 Guidelines · Performance:

Desktop Web

294 Guidelines · Performance:

Homepage & Category

38 Guidelines · Performance:

Product Lists & Filtering

48 Guidelines · Performance:

Product Page

64 Guidelines · Performance:

Cart & Checkout

110 Guidelines · Performance:

Customer Accounts

34 Guidelines · Performance:

Mobile Web

191 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Snowe’s Mobile Web E-Commerce Design

8 pages of Snowe’s e-commerce site, marked up with 142 best practice examples: