Backdrop’s E-Commerce UX

This is a case study of Backdrop’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 484 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Backdrop’s overall e-commerce UX performance is mediocre. It is especially issues related to poor Homepage & Category, mediocre Cart & Checkout, and mediocre Mobile Web that detract from Backdrop’s UX performance.

Performance: 33.2Mediocre

URL: backdrophome.com

Get Premium Research Access

Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

485 Guidelines · Performance:

Desktop Web

294 Guidelines · Performance:

Homepage & Category

38 Guidelines · Performance:

Product Lists & Filtering

48 Guidelines · Performance:

Product Page

64 Guidelines · Performance:

Cart & Checkout

110 Guidelines · Performance:

Customer Accounts

34 Guidelines · Performance:

Mobile Web

191 Guidelines · Performance:

81 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.