120 Mobile UX Articles

4 Ways to Improve UX for Ecommerce Mass Merchant Sites

5 Best Practices for Communicating Sustainability in Ecommerce

Ecommerce Homepage UX: Can Users Infer the Breadth of Your Product Catalog?

10 UX Requirements to Follow for a User-Friendly Homepage Carousel Design

4 Ways to Improve the Post-Checkout UX

7 UX Fixes Every SaaS Marketing Website Needs

5 UX Best Practices for Apparel E-Commerce (90% Get One or More Wrong)

Search UX: 5 Proven Strategies for Improving “No Results” Pages

Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples

Online Grocery Sites: New UX Benchmark with 3,500+ Performance Scores and 2,700+ Best Practice Examples

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Product Page UX 2025: 15 Pitfalls and Best Practices

Apparel & Accessories: New UX Benchmark with 7,000+ Performance Scores and 6,000+ Best Practice Examples

Baymard Year In Review 2024

New Furniture & Home Decor UX Research: 3 High-Level Takeaways from 2,500 Hours of Testing

Top 1% E-Commerce UX Awards — 2024 WINNERS

E-Commerce Gifting UX: 4 Ways to Provide a Superior Gifting UI and Flow

10 UX Best Practices for E-Commerce Sales and Promotions

Checkout UX 2024: 11 Pitfalls and Best Practices

Always Provide 3 or More Product Thumbnails in Product Lists and Search Results

New Apparel & Accessories UX Research: 3 High-Level Takeaways from 1,765 Hours of Testing

Mobile App UX Trends: The Current State of Mobile App UX (10 Common Pitfalls & Best Practices)

Furniture & Home Decor UX: Always Provide a “Dimensions” Image

Always Integrate Social Media Visuals on the Product Page for Relevant Products (67% of Sites Don’t)

Apparel & Accessories Sites: Always Provide an Aggregate “Fit” Subscore in the Reviews (33% Don’t)

2024 E-Commerce Product Finding: Expanded and Updated Research Findings

Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)

Furniture & Home Decor: New UX Benchmark with 5,000+ Performance Scores and 5,400+ Best Practice Examples

The Current State of Product List UX: 44% of Sites Have Severe Issues (15 Best Practices)

Apparel & Accessories: New UX Benchmark with 5,500+ Performance Scores and 4,700+ Best Practice Examples

The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)

Apparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search

Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples

Use “Visual” Filters for Visually Distinct Product Attributes

Travel Accommodations: New UX Benchmark with 1,900+ Performance Scores and 1,500+ Best Practice Examples

Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout

Food Delivery & Takeout: New UX Benchmark with 3,000+ Performance Scores and 2,000+ Best Practice Examples

The Current State of Accounts & Self-Service UX: 5 Common Pitfalls & Best Practices

Always Allow Users to Navigate across User Reviews via Reviewer-Submitted Images

Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)

Always Explain Industry-Specific Filters (62% Don’t)

Usability Testing of Inline Form Validation: 31% Don’t Have It, 4% Get It Wrong

Baymard: 2023 and 2024

Improve Validation Errors with Adaptive Messages (98% Don’t)

Top 1% E-Commerce UX Awards — 2023 WINNERS

Have an Address Validator (47% Don’t)

Consider Promoting Important Filters (61% Don’t)

Generalizability of UX E-Commerce Research

Payment Method UX: Designing Payment Selection

Make All Color Swatches Available in Mobile List Items for Visually Driven Product Types (57% Don’t)

Include All Order-Fulfillment Options in the Fulfillment-Selector Interface (50% Don’t)

New 2023 Mobile Apps UX Benchmark with 2,200+ Performance Scores and 2,200+ Best Practice Examples

Checkout Usability: Autodetect “City” and “State” Inputs Based on the User’s Postal Code (28% of Mobile Sites Don’t)

Provide a “Fully Automatic Address Lookup” Feature (55% Don’t)

New 2023 Mobile Customer Accounts UX Benchmark with 1,600+ Performance Scores and 1,100+ Best Practice Examples

Consider Providing “Intermediary Category Pages” (13% Don’t)

Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)

Use “Shipping Address” as “Billing Address” by Default (16% of Mobile Sites Have Implementation Issues)

Have a “View All” Option in the Main Navigation at Each Level of the Mobile Product Catalog (Only 24% Get It Right)

Mobile Apps: New UX Benchmark with Over 3,700 Performance Scores and 2,800+ Best Practice Examples

Provide “Quick Views” for Visually Driven Products (50% Don’t)

9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)

Make It Clear Where Hit Areas in Visual Elements Lead: 33% of Sites Don’t

3 High-Level UX Takeaways from 1100+ Hours of Testing Leading Food Delivery and Takeout Sites

Online Grocery UX: 5 High-Level UX Takeaways from 1,100 Hours of Testing Leading Grocery Websites

Combine Variations of Products into One List Item (12% Don’t)

Offer Relevant Autocomplete Suggestions for Closely Misspelled Search Terms and Queries (69% Don’t)

Always Provide the Full Scope for Links on Mobile Homepages (58% Don’t)

17 Common UX Pitfalls Telco Websites Suffer From

12 Common UX Pitfalls ‘Online Grocery’ E-Commerce Sites Suffer From

The Current State of Homepage UX – 8 Common Pitfalls & Best Practices

New UX Research Study on Native Mobile Apps (incl. app usage rates)

Always Provide a Submit Button Adjacent to the Search Field on Mobile (21% Don’t)

Always Sort Product Lists by Diversity-Based “Relevance” (24% Don’t)

Allow Sorting by “Price”, “User Rating”, “Best-Selling”, and “Newest” (64% Don’t Allow All 4)

6 List Item Attributes to Include for Cross-Sell Recommendations (68% of Desktop Sites Are Missing One or More)

10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users’ Needs

Always Persist Users’ Search Queries (37% Don’t)

Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)

Understanding Mobile E-Commerce UX: 5 Overarching Issues

Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model

Return Users to the Same Place in the Product List When Returning from the Product Page (13% Don’t)

Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)

Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)

Display “Applied Filters” in an Overview (32% Aren’t Using the Best UX Practices for Filtering)

6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs

Inspirational Images Should Link to All Depicted Products (9% of Sites Don’t)

Baymard Update: 117 New ‘Mobile UX’ Guidelines and 9,000+ Mobile Examples Uncovered During 2020

5 Essential Filter Types Users Need on Product Listing Pages (57% Don’t Offer All 5)

Allow Users to Upload Images with Their Review (34% of Sites Don’t)

4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong

5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-Class

Highlight the User’s Current Scope in the Main Navigation (66% of Sites Don’t)

25% of E-Commerce Sites Don’t Have Product Images with Sufficient Resolution or Level of Zoom

Search UX: Autodirect or Guide Users to Matching Category Scopes (46% Get It Wrong)

Product List UX: The Number of Products to Load by Default (52% Get it Wrong)

Footer Links Should be Divided into Distinct Semantic Sections (13% of Sites Don’t Use These Footer Best Practices)

These Three (Popular) Approaches to Implementing ‘Live Chat’ are Often Highly Disruptive for Users

Filter List Design: Have Filters for All Displayed List Item Info (38% Don’t)

Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely

Mobile Web: Scale Product Images Proportionally in Mobile Landscape Mode (52% of Sites Don’t)

3 Strategies for Handling Accidental ‘Taps’ on Touch Devices

UX Research: 7 Reasons B&H Photo’s Mobile Site is Best-in-Class

42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users

Mobile Usability: Allow Users to ‘Search Within’ Their Current Category (94% Don’t)

Mobile Gestures: 40% of Sites Don’t Support Pinch or Tap Gestures for Product Images

‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong)

The State of Mobile Checkout & Form Usability

The State of Mobile E-Commerce Search and Category Navigation

6 Mobile Checkout Usability Considerations

Mobile Commerce Spending Patterns (2013 Survey Results)

Mobile Form Usability: Never Use Inline Labels

Mobile Product Lists Need Very Distinct Hit Areas

How Should Your Mobile and Desktop Sites Differ?

Drop-Down Mobile UX: Never Use Native Drop-Downs for Navigation

Mobile Product Pages: Always Offer a List of Compatible Products

Field Label UX: Place Labels Above the Field

M-Commerce Usability: Exploring the Mobile Shopping Experience

Mobile Form Usability: Avoid Splitting Single Input Entities

8 Limitations When Designing for Mobile