These articles are based on observations and test findings from our usability research on mobile.
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong
Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.
FeaturedDeconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)
Furniture & Home Decor: New UX Benchmark with 5,000+ Performance Scores and 5,400+ Best Practice Examples
The Current State of Product List UX: 44% of Sites Have Severe Issues (15 Best Practices)
Apparel & Accessories: New UX Benchmark with 5,500+ Performance Scores and 4,700+ Best Practice Examples
The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)
Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don't)
26% of sites use subpages for some mobile product page content — but this leads to a severe issue of users overlooking the content entirely. See our latest test findings on mobile product pages.
FeaturedApparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search
Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples
Use “Visual” Filters for Visually Distinct Product Attributes
Travel Accommodations: New UX Benchmark with 1,900+ Performance Scores and 1,500+ Best Practice Examples
Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout
Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
Our latest Mobile UX Benchmark consists of 138 leading e-commerce sites with 25,000+ Mobile Usability Scores and 14,000+ implementation examples. Here are 15 pitfalls.
FeaturedFood Delivery & Takeout: New UX Benchmark with 3,000+ Performance Scores and 2,000+ Best Practice Examples
The Current State of Accounts & Self-Service UX: 5 Common Pitfalls & Best Practices
Always Allow Users to Navigate across User Reviews via Reviewer-Submitted Images
Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
Always Explain Industry-Specific Filters (62% Don’t)
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)
Product images are key in users’ decision-making. Why, then, are product page image thumbnails — ubiquitous on desktop — so rare on mobile? See our latest usability test findings on image gallery thumbnails:
FeaturedUsability Testing of Inline Form Validation: 31% Don’t Have It, 4% Get It Wrong
Baymard: 2023 and 2024
Improve Validation Errors with Adaptive Messages (98% Don’t)
Top 1% E-Commerce UX Awards — 2023 WINNERS
Have an Address Validator (47% Don’t)
6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs
Mobile users rely on breadcrumbs to understand where they are and navigate the site hierarchy — yet 36% of e-commerce sites don’t provide full category paths, while others make it difficult to find breadcrumbs.
FeaturedConsider Promoting Important Filters (61% Don’t)
Generalizability of UX E-Commerce Research
Payment Method UX: Designing Payment Selection
Make All Color Swatches Available in Mobile List Items for Visually Driven Product Types (57% Don’t)
Include All Order-Fulfillment Options in the Fulfillment-Selector Interface (50% Don’t)
New 2023 Mobile Apps UX Benchmark with 2,200+ Performance Scores and 2,200+ Best Practice Examples
Checkout Usability: Autodetect “City” and “State” Inputs Based on the User’s Postal Code (28% of Mobile Sites Don’t)
Provide a “Fully Automatic Address Lookup” Feature (55% Don’t)
New 2023 Mobile Customer Accounts UX Benchmark with 1,600+ Performance Scores and 1,100+ Best Practice Examples
Consider Providing “Intermediary Category Pages” (13% Don’t)
Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)
Use “Shipping Address” as “Billing Address” by Default (16% of Mobile Sites Have Implementation Issues)
Have a “View All” Option in the Main Navigation at Each Level of the Mobile Product Catalog (Only 24% Get It Right)
Mobile Apps: New UX Benchmark with Over 3,700 Performance Scores and 2,800+ Best Practice Examples
Provide “Quick Views” for Visually Driven Products (50% Don’t)
9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)
Make It Clear Where Hit Areas in Visual Elements Lead: 33% of Sites Don’t
3 High-Level UX Takeaways from 1100+ Hours of Testing Leading Food Delivery and Takeout Sites
Online Grocery UX: 5 High-Level UX Takeaways from 1,100 Hours of Testing Leading Grocery Websites
The Current State of Checkout UX - 18 Common Pitfalls & Best Practices
Combine Variations of Products into One List Item (12% Don’t)
Offer Relevant Autocomplete Suggestions for Closely Misspelled Search Terms and Queries (69% Don’t)
Always Provide the Full Scope for Links on Mobile Homepages (58% Don’t)
17 Common UX Pitfalls Telco Websites Suffer From
12 Common UX Pitfalls ‘Online Grocery’ E-Commerce Sites Suffer From
The Current State of Homepage UX – 8 Common Pitfalls & Best Practices
New UX Research Study on Native Mobile Apps (incl. app usage rates)
Always Provide a Submit Button Adjacent to the Search Field on Mobile (21% Don’t)
Always Sort Product Lists by Diversity-Based “Relevance” (24% Don’t)
Allow Sorting by “Price”, “User Rating”, “Best-Selling”, and “Newest” (64% Don’t Allow All 4)
6 List Item Attributes to Include for Cross-Sell Recommendations (68% of Desktop Sites Are Missing One or More)
10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users’ Needs
Always Persist Users’ Search Queries (37% Don’t)
Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)
Understanding Mobile E-Commerce UX: 5 Overarching Issues
5 Ways to Provide a Superior Gifting UI and Flow
Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model
Return Users to the Same Place in the Product List When Returning from the Product Page (13% Don’t)
Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)
Display “Applied Filters” in an Overview (32% Aren’t Using the Best UX Practices for Filtering)
6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs
Inspirational Images Should Link to All Depicted Products (9% of Sites Don’t)
Baymard Update: 117 New ‘Mobile UX’ Guidelines and 9,000+ Mobile Examples Uncovered During 2020
5 Essential Filter Types Users Need on Product Listing Pages (57% Don’t Offer All 5)
Allow Users to Upload Images with Their Review (34% of Sites Don’t)
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong
5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-Class
Highlight the User’s Current Scope in the Main Navigation (66% of Sites Don’t)
25% of E-Commerce Sites Don’t Have Product Images with Sufficient Resolution or Level of Zoom
Search UX: Autodirect or Guide Users to Matching Category Scopes (46% Get It Wrong)
Product List UX: The Number of Products to Load by Default (52% Get it Wrong)
Footer Links Should be Divided into Distinct Semantic Sections (13% of Sites Don’t Use These Footer Best Practices)
These Three (Popular) Approaches to Implementing ‘Live Chat’ are Often Highly Disruptive for Users
Filter List Design: Have Filters for All Displayed List Item Info (38% Don’t)
Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely
Mobile Web: Scale Product Images Proportionally in Mobile Landscape Mode (52% of Sites Don’t)
3 Strategies for Handling Accidental ‘Taps’ on Touch Devices
UX Research: 7 Reasons B&H Photo’s Mobile Site is Best-in-Class
42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users
Mobile Usability: Allow Users to ‘Search Within’ Their Current Category (94% Don’t)
Mobile Gestures: 40% of Sites Don’t Support Pinch or Tap Gestures for Product Images
‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong)
The State of Mobile Checkout & Form Usability
The State of Mobile E-Commerce Search and Category Navigation
6 Mobile Checkout Usability Considerations
Mobile Commerce Spending Patterns (2013 Survey Results)
Mobile Form Usability: Never Use Inline Labels
Mobile Product Lists Need Very Distinct Hit Areas
How Should Your Mobile and Desktop Sites Differ?
Drop-Down Mobile UX: Never Use Native Drop-Downs for Navigation
Mobile Product Pages: Always Offer a List of Compatible Products
Field Label UX: Place Labels Above the Field
M-Commerce Usability: Exploring the Mobile Shopping Experience
Mobile Form Usability: Avoid Splitting Single Input Entities
8 Limitations When Designing For Mobile
250 top sites ranked by UX performance.
18,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.