These articles are based on observations and test findings from our usability research on mobile.
Mobile users rely on breadcrumbs to understand where they are and navigate the site hierarchy — yet 36% of e-commerce sites don’t provide full category paths, while others make it difficult to find breadcrumbs.
Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.
26% of sites use subpages for some mobile product page content — but this leads to a severe issue of users overlooking the content entirely. See our latest test findings on mobile product pages.
Our latest benchmark of Mobile UX reveals that 54% of e-commerce sites still have severe Mobile UX issues — leading to users abandoning their Mobile shopping experience. Here are 15 common Mobile UX pitfalls.
Product images are key in users’ decision-making. Why, then, are product page image thumbnails — ubiquitous on desktop — so rare on mobile? See our latest usability test findings on image gallery thumbnails: