86 Mobile UX Articles

These articles are based on observations and test findings from our usability research on mobile.

6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs

Mobile users rely on breadcrumbs to understand where they are and navigate the site hierarchy — yet 36% of e-commerce sites don’t provide full category paths, while others make it difficult to find breadcrumbs.

4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong

Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.

Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don't)

26% of sites use subpages for some mobile product page content — but this leads to a severe issue of users overlooking the content entirely. See our latest test findings on mobile product pages.

Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)

Our latest benchmark of Mobile UX reveals that 54% of e-commerce sites still have severe Mobile UX issues — leading to users abandoning their Mobile shopping experience. Here are 15 common Mobile UX pitfalls.

Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)

Product images are key in users’ decision-making. Why, then, are product page image thumbnails — ubiquitous on desktop — so rare on mobile? See our latest usability test findings on image gallery thumbnails:


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