Knowing what to fix on your site and how to fix it can be time-consuming and confusing.
Ecommerce teams have relied on user-behavior analytics tools to guide their UX priorities. While these tools have highlighted where conversion problems occur, they don’t provide insight into why users abandon a site and how to fix it.
Many product, growth, and UX teams are favoring speed and iterative testing to improve site conversions, deprioritizing qualitative user research to understand the root cause of site abandonment.
This has made UX decisions reactive and surface level, leading to misaligned UX priorities and a lot of guesswork.
In fact, the UX Collective surveyed 751 UX/UI and Product designers in 2025, and over half of them ranked these as the top 2 problems they face in their work:
- Having limited ability to conduct research and get feedback on their work
- Lacking a strategic approach to UX
Despite the UX function being a major driver of engagement and conversion for online experiences, without a UX strategy, stakeholder alignment, or user research, UX initiatives lack time-to-ROI.
This is why we built UX-Ray 2.0, to empower teams to make high-impact UX improvements with research-backed UX insights without compromising on speed.
Why You Should Use UX-Ray 2.0
With our newest update to UX-Ray, you can scan your site and get a prioritized, research-backed UX to-do list in minutes.
A Prioritized UX Roadmap
Cut through the noise with a ready-made UX roadmap ranked from “most severe” to “best-in-class” allowing you to focus your team’s energy on the projects with the highest ROI.
Data-Driven Insights From Proven Usability Principles
Each UX recommendation is grounded in Baymard’s transparent evaluation framework, tested and validated through 150,000+ hours of user research. This means your team is building experiences that actually convert.
Unbiased Competitive Benchmarking
Understand where you stand against competitors with instant competitive analysis. Identify the areas where you’re leading, and the gaps where your competitors are outperforming you.
How UX-Ray Works
UX-Ray 2.0 shifts teams from guesswork to research-backed decision making.
You’ll uncover the root causes of user friction, align your stakeholders on high-impact projects, and deliver measurable improvements faster.
Reduce wasted effort and turn overlooked UX issues into more revenue and a best-in-class experience that converts.
-
Scan your site and/or upload images: UX-Ray will categorize each UX component and map it to Baymard’s UX best practice guidelines.
-
Generate UX Opportunities: UX-Ray will deliver a list of scored UX opportunities based on how frequent a guideline violation is, and how severe it is — whether the user can complete their task seamlessly, with major or minor interruptions, or abandon the task altogether.
-
Dive into UX changes: See which guidelines have been violated and what the recommended fixes are.
-
Create a competitor comparison: Scan a competitor site and see side-by-side how your UX implementations compare to theirs.
The full version of UX-Ray is available on our Pro and Max plans. But you can test out UX-Ray for free — simply scan your site and discover 2 research-backed UX opportunities for free.
