We are excited to announce the launch of our brand-new Free Plan, giving you unprecedented access to Baymard’s industry-leading UX research platform, completely free.
Whether you’re looking to solve key usability challenges, streamline your design process, or see how your UX stacks up against top-performing brands, our Free Plan gives you instant access to a host of insights and features.
Here’s what’s included:
- 50 UX Best Practice Guidelines covering a range of fundamental design patterns and component types.
- AI-Powered UX Assistant — get instant answers to any UX question, every answer based on Baymard’s 150,000+ hours of research.
- Thousands of annotated UX Design Examples — explore real-world UX examples annotated with detailed UX insights by our research team.
Why use Baymard?
Designing an intuitive, high-performing user experience isn’t easy. Whether you’re working on a brand-new prototype in Figma or you’re optimizing your existing homepage design, without the right data and guidance at hand it can often be a process of trial and error.
But guesswork isn’t a strategy.
This is where Baymard comes in; helping your team eliminate the uncertainty. Here’s how Baymard drives success for digital teams and UX pros:
- Save time on research – Avoid hours of vague desktop research with our ready-to-apply UX guidelines.
- Make evidence-based decisions – Stop relying on gut feelings — back every design recommendation with usability testing data.
- Showcase UX value to stakeholders – Turn subjective design debates into data-driven discussions that drive real business impact.
- Reduce internal testing costs – Supplement your own user testing with research from thousands of usability sessions.
What’s Included in the Free Plan?
The Free Plan gives you a peek under the hood at our entire database of research, no credit card required! Here’s what you’ll get once you’ve signed up:
50 UX Best Practice Guidelines
Access 50 UX Guidelines covering a range of fundamental use cases, component types, and design patterns. Each guideline is based on real user data and gives you actionable insights to help improve your site’s user experience.
The guidelines are designed to help you avoid the common mistakes we see your competitors making every day, giving you a distinct advantage within your industry.
Get Instant Answers to Any UX Question with UX Assistant
Navigate Baymard’s entire research database in seconds and discover relevant findings for any question with our powerful AI UX Assistant.
Simply type a UX question into the search bar and UX Assistant will generate an answer based on Baymard’s 150,000+ hours of research. The best part? By signing up to the Free Plan, you get 3 questions per user per week, completely free.
200,000+ Annotated UX Design Examples
Looking for inspiration for your next UX project? Access countless real-world UX design examples all assessed by the Baymard team and annotated with our research. Uncover the key success factors driving some of the best user experiences out there.
Take the Guesswork Out of UX Design – Sign Up for Free Today
Drive the success of your next UX project with user-tested insights and eliminate the need for assumptions and guesswork. Sign up to Baymard’s Free Plan today and empower your team to ideate, communicate, and execute faster than ever before.
Get instant access to over 150,000 hours of UX research with a Baymard subscription. With 700+ UX Best Practice Guidelines and countless UX insights at your fingertips, Baymard empowers your team to improve ROI on your UX projects and increase confidence in UX decisions like never before.
