The pressure on UX- and product teams to deliver results faster has never been higher, but the requirement for those results to be rooted in actual user research remains non-negotiable.
At Baymard, we developed UX-Ray to allow UX designers and UX researchers to move rapidly but not recklessly, by providing an instant UX analysis that returns evidence-backed and fully traceable UX insights with a 95% accuracy rate.
Over the last 4 months, we’ve achieved a 5x increase in the depth of instant UX analysis you can perform on your UX designs.
UX Analysis Now Across 209 UX Parameters
As of February 1st, 2026, UX-Ray can now conduct an instant UX analysis of your ecommerce site across 209 distinct UX parameters/heuristics.
This is up from 39 UX parameters in October 2025.
This expansion lets you move from new design frames to a comprehensive, research-backed UX audit in minutes rather than weeks.
See It in Action (Video)
Still with a Documented 95% Accuracy Rate
Speed is irrelevant if the UX insights do not improve UX or conversions.
Positive results hinge on 1) the accuracy of the UX analysis, and 2) the UX insights being fully evidence-based.
Accuracy: UX-Ray still maintains a documented 95% accuracy rate when compared to human UX experts auditing the same site:
- This accuracy rate is continuously tested and retested to ensure the highest standards
- We publish these results directly on our website so stakeholders can verify the documented accuracy for themselves
UX insights being fully evidence-based: A key aspect of UX-Ray is that AI is never used to come up with the UX suggestions themselves or tell you how to improve your site:
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The AI component is strictly limited to mapping your specific UI patterns to Baymard’s existing platform of 700+ UX research guidelines analyzed and developed by human UX experts
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Every UX recommendation is therefore fully traceable and based exclusively on our 200,000+ hours of large-scale UX research, making the results safe for revenue-generating websites
Advanced Use Cases: Prototypes and Competitors
This enhanced coverage isn’t just for live ecommerce sites but you can also:
- Upload images of upcoming designs to get quality assurance before a single line of code is written
- Scan and analyze direct competitors to identify where they are succeeding or failing against research-backed principles
Beyond scanning B2C and B2B ecommerce designs, there’s also partial support for food, travel, SaaS, and telco (full support coming later in 2026)
Try it yourself: Try scanning your own ecommerce site with UX-Ray at baymard.com/product/ux-ray.
