On this page there’s 5 highlights (view in Baymard Premium) outlining what OBI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on November 2, 2022 and depicts OBI’s Account Selection. In total, we’ve reviewed 50 of OBI’s page designs. To see them all, visit the full OBI UX case study.