103 ‘Gifting’ Design Examples
Also referred to as: Gift Orders, Gift Options
What’s this? Here you’ll find 103 “Gifting” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 257 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During testing it was clear that the combination of users infrequently purchasing items “as a gift” and the lack of web conventions for how gifting should be implemented caused severe user doubt and a high number of gift orders with incorrect order data.
More ‘Gifting’ Insights
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