On this page there’s 11 highlights (view in Baymard Premium) outlining what BT are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1239 product page examples.)

The screenshot was taken on January 16, 2023 and depicts BT’s Product Page. In total, we’ve reviewed 23 of BT’s page designs. To see them all, visit the full BT UX case study.