Page Designs

940 ‘Product Page’ Design Examples

Also referred to as: Product Details Page, PDP

What’s this? Here you’ll find 940 “Product Page” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 185 e-commerce sites. (Note: this is less than 1% of the full research catalog.)

The Product Details Page (or just “PDP”) can be difficult to get right. It’s typically a ‘template’ reused for every single product on the site (despite the individual products varying greatly in style and popularity), while at the same time any vendor-supplied product data and images often vary greatly in amount and quality. On top of this, it’s often on the product page where users make up their mind on purchasing the item or not. Hence, we’ve observed that even small UX issues in a site’s product page implementation will often cause direct site abandonments.

More ‘Product Page’ Insights


940 ‘Product Page’ Page Designs
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