On this page there’s 13 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 158 ‘my account’ drop-down examples.)
The screenshot was taken on January 21, 2019 and depicts Rakuten’s ‘My Account’ Drop-Down. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.