On this page there’s 14 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 43 ‘Accounts & Self-Service: ‘My Account’ Drop-Down’ design examples.)

The screenshot was taken January 21, 2019 and depicts Rakuten’s ‘My Account’ Drop-Down. In total, we’ve reviewed 43 of Rakuten’s design elements. To see them all, visit the full Rakuten UX case study.