Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the product list, filtering and sorting experience of 50 major e-commerce sites. You’re currently navigating by page design (Product List: Category). You can also navigate by site reviews.

On this page there’s 21 highlights (pro only) outlining what Northern Tool are doing right and wrong. The screenshot was taken February 2, 2015 and depicts Northern Tool's Product List: Category.

In total, 5 Northern Tool page designs have been benchmarked across 93 usability guidelines from the Product Lists & Filtering research study. See full Northern Tool case study.