This product page study provides you with 2 years’ worth of usability testing and research on product details pages, all condensed into 98 usability guidelines.
Full access to this Product Page Usability study includes:
This research-based and pragmatic toolset will help you achieve the best possible product page design, user experience, and conversion rate.
It’s often on the product page where users make up their mind on whether or not they want to purchase the featured product. This makes the product page layout, design, and features, the centerpiece of the user’s e-commerce experience. At the same time, the product page layout and features are under a lot of strain as they’re largely a template reused for almost every single product on the site.
This original usability study focuses on exactly how users interpret and interact with the product page on e-commerce sites. The findings presented in this 622-page report are based on Baymard’s large-scale qualitative testing of e-commerce product pages, along with an additional large-scale eye-tracking test.
Throughout the test sessions, users would repeatedly abandon sites due to issues with the product page layout, content types, or features. Indeed, the test subjects encountered 1,300+ usability issues, despite testing the product pages of multi-million-dollar sites like Sears, Home Depot, Bose, Sephora, Lowe’s, etc.
In this report, we have distilled all 1,300+ product page usability issues encountered by the test subjects into 98 product page user experience guidelines, and prioritized them by UX impact – providing you with a concise set of design guidelines that will help you improve the performance of your product pages.
Based on the findings of this product page research study we’ve also benchmarked the product details pages of 60 top-grossing e-commerce sites in the US and Europe. This provides you with the most comprehensive product page UX database in the world with 285 manually reviewed pages, more than 1,700 screenshots, and 4,100+ categorized implementation examples of the 98 product page usability guidelines presented in the report.
When you purchase the product page usability study you get full access to this benchmark database.
Furthermore the benchmark database includes tools that allow you to review your own (or your clients’) product page UX and see how it stacks up against the competition.
|eConsultancy E-Commerce Best Practice||Baymard Institute Product Page Usability||Nielsen Norman Group E-Commerce User Experience|
|Pages:||99 pages||622 pages||2,140 pages|
|Guidelines:||-||98 guidelines||874 guidelines|
|Source:||Author’s thoughts||User testing + Eye-tracking||User testing|
|Benchmark:||No||Yes, 60 sites reviewed||No|
|Review tool:||No||Yes, interactive auditing tool||No|
|Refund:||No||Yes, 14 days full refund||No|
Get instant access to the product page usability report and benchmark database for $200, and start improving your product page layout, design, and features, at only $2 per actionable usability guideline.
Refund policy: We stand by our research and offer you a full 14 days “no questions asked” refund. If you’re not satisfied, simply e-mail us at email@example.com for a full refund.
|Title:||Product Page Usability|
|Version:||1.0.4 (August 2017)|
|Delivery:||Instant PDF-download (DRM-free), 230mb|
|Content:||622 pages, 98 guidelines|
The benchmark database has four components:
|Review:||Interactive checklist for reviewing your own sites|
|Guidelines:||98 usability guidelines with examples from the 60 benchmarked sites|
|Site reviews:||Case studies of the top 60 grossing e-commerce sites|
|Page types:||Navigate 285 product page designs by page element|
The report and Baymard Pro account are intended for internal use - for you and your team.
You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible to anyone outside it.
We trust our customers, so all reports we sell are unrestricted – this means that no DRM or other restrictive technologies are used.