These articles are based on observations and test findings from our usability research on product page designs and features.
Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)
Product Page Usability: Provide Both Site-Authored FAQs and Community-Driven Q&As (70% Get it Wrong)
Product Pages Need to Show ‘Estimated Shipping Costs’ (Yet 43% of Sites Don’t)
Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)
Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)
Product Page Usability: 82% of Sites Have UX Issues (New Research Study)
Product Page Usability: Recommend Both Alternative & Supplementary Products (Only 42% Get it Right)
Tip: head to the archive to see all 204 Baymard articles.