20 Product Page Articles

These articles are based on observations and test findings from our usability research on product page designs and features.

E-Commerce Sites Need to Respond to Some or All Negative User Reviews (87% of Sites Don’t)

UX Research on Product Page Videos: Where and How to Embed Them (35% Get it Wrong)

Product Page UX: Data Should Be Synchronized Across Product Variations (28% Don’t)

PDP UX: Provide an ‘Included Accessories’ Image and Clarify That Optional Accessories Are Extra (44% Don’t)

Product Page UX: Include Descriptive Text or Graphics for Some Product Images (52% Don’t)

PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

Structuring Product Page Descriptions by ‘Highlights’ Increases User Engagement (Yet 78% of Sites Don’t)

E-Commerce UX: 4 Ways to Make Spec Sheets More Scannable for Users (50% Get It Wrong)

E-Commerce UX: Post-Process Vendor-Supplied Product Data (52% Don’t)

7 Product Page UX Implementations that Make REI Best-in-Class

The Current State of E-Commerce Product Page UX Performance (19 Common Pitfalls)

Product Pages: ‘Free Shipping’ Should Not Only Be in a Site-Wide Banner (32% Get It Wrong)

UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ on the Product Page (65% Get it Wrong)

Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)

Product Page Usability: Provide Both Site-Authored FAQs and Community-Driven Q&As (70% Get it Wrong)

Product Pages Need to Show ‘Estimated Shipping Costs’ (Yet 43% of Sites Don’t)

Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)

Product Page Usability: 82% of Sites Have Severe UX Issues (New Research Study)

Product Page Usability: Recommend Both Alternative & Supplementary Products (Only 42% Get it Right)

Tip: head to the archive to see all 250 Baymard articles.