These articles are based on observations and test findings from our usability research on product page designs and features.
Structuring Product Page Descriptions by ‘Highlights’ Increases User Engagement (Yet 22% of Sites Don’t)
E-Commerce UX: 4 Ways to Make Spec Sheets More Scannable for Users (50% Get It Wrong)
E-Commerce UX: Post-Process Vendor-Supplied Product Data (52% Don’t)
7 Product Page UX Implementations that Make REI Best-in-Class
The Current State of E-Commerce Product Page UX Performance (19 Common Pitfalls)
Product Pages: ‘Free Shipping’ Should Not Only Be in a Site-Wide Banner (32% Get It Wrong)
UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ on the Product Page (65% Get it Wrong)
Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)
Product Page Usability: Provide Both Site-Authored FAQs and Community-Driven Q&As (70% Get it Wrong)
Product Pages Need to Show ‘Estimated Shipping Costs’ (Yet 43% of Sites Don’t)
Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)
Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)
Product Page Usability: 82% of Sites Have Severe UX Issues (New Research Study)
Product Page Usability: Recommend Both Alternative & Supplementary Products (Only 42% Get it Right)
Tip: head to the archive to see all 223 Baymard articles.