Page Types Overview

Product Page

120 design examples manually annotated by Baymard researchers

Office Depot

32 adhered 17 violated

L.L. Bean

31 adhered 7 violated

Urban Outfitters

28 adhered 6 violated

Staples

28 adhered 17 violated

Macy's

27 adhered 15 violated

Home Depot

27 adhered 10 violated

Target

26 adhered 11 violated

J.C. Penney

25 adhered 10 violated

Adidas

23 adhered 15 violated

Apple

23 adhered 9 violated

Northern Tool

23 adhered 1 violated

Walmart

23 adhered 16 violated

REI

22 adhered 10 violated

GAP

22 adhered 8 violated

Sears

22 adhered 13 violated

Nordstrom

22 adhered 11 violated

Costco

21 adhered 12 violated

John Lewis

21 adhered 5 violated

ASOS

21 adhered 4 violated

B&H Photo

21 adhered 3 violated

Crate & Barrel

21 adhered 13 violated

Nike

21 adhered 13 violated

H&M

20 adhered 10 violated

Hayneedle

20 adhered 10 violated

Dell

20 adhered 16 violated

John Lewis

20 adhered 6 violated

Grainger

20 adhered 20 violated

Neiman Marcus

19 adhered 7 violated

Ann Taylor

19 adhered 12 violated

Etsy

19 adhered 11 violated

Victoria’s Secret

19 adhered 10 violated

HP

19 adhered 11 violated

Newegg

19 adhered 16 violated

Wayfair

19 adhered 4 violated

Northern Tool

19 adhered 2 violated

Cabela's

18 adhered 10 violated

Bass Pro Shops

18 adhered 13 violated

Disney

18 adhered 12 violated

Foot Locker

18 adhered 8 violated

Gilt

18 adhered 5 violated

B&H Photo

18 adhered 5 violated

Crutchfield

18 adhered 14 violated

Best Buy

18 adhered 8 violated

Amazon

18 adhered 9 violated

Debenhams

17 adhered 20 violated

Musician's Friend

17 adhered 5 violated

REI

17 adhered 5 violated

Toys'R'Us

17 adhered 11 violated

Gilt

17 adhered 4 violated

American Eagle Outfitters

17 adhered 10 violated

Marks & Spencer

16 adhered 6 violated

Hayneedle

16 adhered 2 violated

Rakuten

16 adhered 13 violated

Overstock

16 adhered 5 violated

Williams-Sonoma

16 adhered 10 violated

Sephora

16 adhered 7 violated

Kohl's

16 adhered 9 violated

TigerDirect

15 adhered 7 violated

Tesco

15 adhered 9 violated

Musician's Friend

15 adhered 7 violated

L.L. Bean

15 adhered 4 violated

Build.com

15 adhered 5 violated

Overstock

15 adhered 9 violated

Williams-Sonoma

15 adhered 3 violated

Sephora

15 adhered 8 violated

Walgreens

14 adhered 14 violated

Ann Taylor

14 adhered 3 violated

Marks & Spencer

14 adhered 7 violated

Zalando

14 adhered 5 violated

ASOS

14 adhered 7 violated

Crutchfield

14 adhered 4 violated

Wayfair

14 adhered 7 violated

Build.com

14 adhered 7 violated

Walmart

14 adhered 8 violated

Lowe's

14 adhered 11 violated

American Eagle Outfitters

13 adhered 12 violated

GAP

13 adhered 8 violated

Amazon

13 adhered 9 violated

Lowe's

13 adhered 3 violated

Costco

12 adhered 7 violated

Walgreens

12 adhered 7 violated

Argos

12 adhered 8 violated

Argos

12 adhered 6 violated

Etsy

12 adhered 4 violated

J.C. Penney

12 adhered 10 violated

Home Depot

12 adhered 1 violated

Sears

12 adhered 9 violated

Nordstrom

12 adhered 4 violated

IKEA

11 adhered 11 violated

IKEA

11 adhered 12 violated

Zalando

11 adhered 11 violated

Cabela's

11 adhered 11 violated

Toys'R'Us

11 adhered 10 violated

Victoria’s Secret

11 adhered 2 violated

Rakuten

11 adhered 10 violated

Neiman Marcus

10 adhered 6 violated

Adidas

10 adhered 3 violated

Microsoft

10 adhered 11 violated

Best Buy

10 adhered 8 violated

Crate & Barrel

10 adhered 4 violated

Apple

10 adhered 5 violated

Debenhams

9 adhered 1 violated

Dell

9 adhered 8 violated

Macy's

9 adhered 9 violated

Target

9 adhered 10 violated

Kohl's

9 adhered 7 violated

Tesco

8 adhered 9 violated

Bass Pro Shops

8 adhered 10 violated

Urban Outfitters

8 adhered 11 violated

Microsoft

8 adhered 6 violated

Staples

8 adhered 4 violated

Nike

8 adhered 7 violated

Disney

7 adhered 6 violated

HP

7 adhered 4 violated

H&M

6 adhered 8 violated

Foot Locker

6 adhered 11 violated

Newegg

6 adhered 11 violated

TigerDirect

5 adhered 6 violated

Office Depot

5 adhered 3 violated

Grainger

2 adhered 2 violated